Director of Integrated Marketing and Strategic Communications

University Of Arkansas At Pine Bluffexecutive

Other

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Quick Summary

Key Responsibilities

Integrated Marketing, Brand Strategy, and Institutional Positioning Develop and implement a comprehensive integrated marketing strategy across paid, earned, shared,

Requirements Summary

Minimum Qualifications Bachelor's degree in communications, public relations, journalism, marketing, strategic communications, integrated marketing, or a closely related field.

Technical Tools

Other

Administration (Non-Classified)

Regular

University of Arkansas at Pine Bluff

Position Overview
The University of Arkansas at Pine Bluff (UAPB), Arkansas's only public historically Black university, a proud 1890 land-grant institution, and a Carnegie-classified Research College and University, seeks an accomplished, innovative, strategic, and collaborative communications leader to serve as Director of Integrated Marketing and Strategic Communications.

The University is strengthening its communications infrastructure to enhance institutional reputation, elevate the University's brand, improve stakeholder engagement, strengthen enrollment and philanthropic messaging, and support student success through integrated, data-informed communications and marketing strategies.

Reporting directly to the Chief of Staff, the Director serves as the University's chief communications and marketing strategist, providing executive leadership for institutional branding, integrated marketing, strategic communications, media relations, digital communications, crisis communications, creative services, and executive messaging. The Director works collaboratively across all divisions to ensure that the University's communications are coordinated, consistent, audience-centered, and aligned with institutional priorities.

Primary Purpose
The Director of Integrated Marketing and Strategic Communications provides strategic leadership for the University's integrated marketing and communications enterprise, advancing UAPB's mission through innovative storytelling, brand stewardship, strategic messaging, and comprehensive communications that strengthen institutional reputation and stakeholder engagement.

Working closely with the Chief of Staff, Chancellor, Cabinet, and campus leadership, the Director develops and implements comprehensive communications and marketing strategies that promote enrollment growth, student success, philanthropy, research, academic excellence, community engagement, and institutional visibility while ensuring a consistent institutional voice across all communication platforms.

Requirements

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Bachelor's degree in communications, public relations, journalism, marketing, strategic communications, integrated marketing, or a closely related field.
Minimum of five years of progressively responsible leadership experience in marketing, communications, public relations, media relations, or brand management.
Demonstrated experience developing and implementing integrated marketing and strategic communications plans.
Exceptional written, verbal, and visual communication skills.
Experience supervising communications professionals and managing multiple complex projects.
Demonstrated ability to build collaborative relationships across diverse stakeholder groups.

Master's degree in communications, marketing, journalism, higher education administration, business administration, or a related field.
Senior communications leadership experience within higher education, government, nonprofit organizations, healthcare, or other complex organizations.
Experience leading institutional branding, reputation management, crisis communications, and executive communications.
Knowledge of higher education enrollment marketing, digital engagement, and public relations.
Experience utilizing marketing analytics, web analytics, customer relationship management (CRM) systems, and artificial intelligence-supported communications tools.

The University of Arkansas at Pine Bluff may conduct pre-employment background checks on certain positions for applicants being considered for employment. The background checks may include a criminal background check and a sex offender registry check. Required checks are identified in the position listing. A criminal background check or arrest pending adjudication information alone shall not disqualify an applicant in the absences of a relationship to the requirements of the position. Background check information will be used in a consistent, non-discriminatory manner consistent with the state and federal law.

The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual preference, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University’s Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.

Persons must have proof of legal authority to work in the United States on the first day of employment.

All application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Strategic vision with the ability to align communications and marketing with institutional priorities.
Exceptional storytelling and executive communication skills.
Creative and innovative thinking supported by data-informed decision making.
Collaborative leadership that builds strong partnerships across the University.
Ability to lead organizational change through effective communication.
Strong understanding of emerging communications technologies, digital engagement strategies, and evolving media environments.
Passion for advancing student success and elevating the University's institutional reputation.
Commitment to transparency, integrity, service excellence, collaboration, and institutional stewardship.

Responsibilities

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The successful candidate will perform the following key duties and responsibilities:

Develop and implement a comprehensive integrated marketing strategy across paid, earned, shared, and owned media that advances the University's strategic priorities, enrollment goals, fundraising initiatives, research enterprise, and institutional reputation, including strategic oversight of advertising and media placement across print, broadcast, outdoor, digital, social, streaming, and other appropriate channels.
Establish and maintain an integrated University communications and marketing calendar that coordinates major campaigns, announcements, events, publications, advertising, and stakeholder communications across academic and administrative units, ensuring consistent messaging while reducing duplication and competing institutional communications.
Establish, maintain, communicate, and enforce University-wide brand standards governing institutional identity, visual communications, messaging, logo usage, publications, advertising, digital content, promotional materials, and other branded assets.
Provide consultation, tools, templates, training, and other resources that enable academic and administrative units to communicate effectively while maintaining compliance with University brand and communications standards.
Conduct market research, audience analysis, and competitive benchmarking to inform institutional positioning and develop strategic campaigns that increase awareness, engagement, and affinity among prospective students, alumni, donors, community partners, and other key stakeholders.

What We Offer

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This is an opportunity to help shape how the University of Arkansas at Pine Bluff tells its story, strengthens its reputation, and engages the communities it serves at a consequential moment in the University's history. As Arkansas's only public historically Black university and an 1890 land-grant institution, UAPB occupies a distinctive position in higher education, with a mission grounded in student opportunity, academic excellence, research, workforce development, and service to Arkansas and the Delta region. The Director of Integrated Marketing and Strategic Communications will have the opportunity to strengthen and help shape a more coordinated, contemporary, and data-informed communications enterprise that elevates the University's visibility and advances its strategic priorities. Working closely with the Chancellor, Chief of Staff, senior leadership, and partners throughout the University, the Director will help define how UAPB communicates its impact, distinguishes its institutional identity, reaches prospective students and families, engages alumni and supporters, and shares the accomplishments of its students, faculty, staff, and programs with audiences across Arkansas and beyond. For an accomplished communications leader, this position offers the opportunity not simply to manage an established function but to help build the standards, systems, strategies, and culture that will define integrated marketing and strategic communications at UAPB for years to come.

Yes

Commensurate with education and experience

Cover Letter/Letter of Application, List of three Professional References (name, email, business title), Resume

Ms. Sharron Williams
Employment Manager
Human Resources
University of Arkansas at Pine Bluff
1200 North University Drive
Pine Bluff, AR 71601
Phone: (870)575-8403
williamssm@uapb.edu

All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS

Please do not send to listed recruitment contact.

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