Principal Sales Performance Coach

Drive Sales Performance & Strategy Partner with senior sales leaders to assess business performance, identify execution gaps, and develop targeted coaching strategies aligned with revenue priorities. Leverage pipeline analytics, performance metrics, and field insights to diagnose challenges and recommend solutions that improve sales effectiveness. Translate successful field practices into scalable coaching and reinforcement approaches across assigned segments and regions. Influence sales leadership decisions through actionable insights, strategic recommendations, and a deep understanding of complex enterprise sales motions. Provide advanced coaching to sales professionals and frontline managers on complex opportunities, including discovery, qualification, value positioning, competitive differentiation, negotiation, and deal strategy. Collaborate with Sales, Product, Marketing, Sales Operations, and Enablement partners to align sales messaging, go-to-market priorities, and field execution. Establish and monitor meaningful indicators of coaching effectiveness, methodology adoption, seller behavior change, and business performance. 8+ years of combined professional experience in B2B SaaS or enterprise technology sales, sales enablement, sales coaching, sales performance, or related disciplines. 5+ years of experience coaching sales professionals or managers, or leading sales performance, field enablement, or sales effectiveness initiatives within a B2B sales organization. 2+ years of direct quota-carrying sales experience selling complex B2B SaaS, enterprise technology, or similarly sophisticated solutions. Experience selling or supporting complex SaaS solutions within HCM, HR/payroll, workforce management, or related enterprise technology markets. Deep understanding of consultative and value-based selling, complex sales cycles, multi-stakeholder buying environments, and enterprise deal strategy. Experience applying and reinforcing established sales methodologies such as MEDDPICC, Challenger, or similar frameworks. Demonstrated ability to diagnose sales performance challenges using pipeline data, sales analytics, and qualitative field insights, and translate findings into actionable coaching strategies. Proven success partnering with senior sales leaders and influencing sales execution strategies across teams, segments, or regions. Experience coaching frontline sales managers to strengthen their ability to develop sellers, reinforce sales methodology, and improve team effectiveness. Ability to develop scalable coaching and enablement solutions that drive sustained behavior change and measurable sales performance improvement. Experience with CRM platforms, sales enablement technology, conversation intelligence tools, and performance analytics solutions. Familiarity with AI-enabled sales tools and their practical application to sales coaching, opportunity preparation, and seller productivity. Strong business acumen, executive communication, and relationship-building skills, with the ability to establish credibility and influence across diverse stakeholders. A results-oriented, collaborative approach with the ability to balance strategic thinking and hands-on field execution in a dynamic sales environment.