Head of Marketing

United States·Brooklynfull-timeexecutive

MarketingMarketing Director

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Quick Summary

Key Responsibilities

category narrative, value proposition by buyer persona, competitive framing against both traditional automation, new technology, and manual labor. Turn deployment traction into proof.

Technical Tools

MarketingMarketing Director

About the Role

~1 min read

You'll be our first marketing hire and own the function end-to-end. The center of gravity for this role is positioning and product marketing: we're creating a new category at the intersection of robotics, AI, and logistics, and how we tell our story to our customers and the world will determine how fast we grow.

This is a builder role. You'll define the message before you scale the process. You'll hire a team, but you should know that world well enough to set strategy, hire great people, and hold the work to a high bar.

Location: This is a on-site role based in New York City.

Positioning & messaging. Define how Ultra communicates with the world, and shows up in the market: category narrative, value proposition by buyer persona, competitive framing against both traditional automation, new technology, and manual labor. Turn deployment traction into proof.
Product marketing. Own launches, sales enablement (decks, one-pagers, case studies), and the feedback loop between what customers say and how we sell. Partner closely with sales and product.
Content & brand. Build a content engine that makes Ultra the credible voice on AI-powered robotics: customer stories, POV pieces, demo assets. Keep the brand sharp and consistent as we scale. Own milestone announcements that grow our unique perspective.
Demand generation foundations. Stand up the basics (site, funnel tracking, early campaigns, events strategy), then hire and manage a demand gen lead to run the nitty-gritty. You set the strategy; they execute the programs.
Team building. Grow the marketing org thoughtfully as we scale; you'll shape what the function looks like.

8+ years in B2B marketing with deep product marketing / positioning experience. You've defined messaging for a technical product and watched it change win rates.
Experience as an early or first marketing hire at a startup, building the function from scratch.
Working fluency in demand generation: you've run or closely managed pipeline programs and know what good looks like, even if it's not your specialty.
Strong writer. You'll be the best editor in the company and often produce the first draft.
Comfortable with ambiguity, hands-on by default, and energized by translating complex technology into clear commercial language.

Nice to Have

~1 min read

You've sold to operational buyers: supply chain, logistics, manufacturing, or adjacent industries a plus
Robotics, automation, hardware, or hardware-enabled SaaS background
Experience marketing a new category or an as-a-service business model
Familiarity with the fulfillment / 3PL ecosystem

Expected Compensation

$200,000 - $260,000/annual salary + equity + benefits

This compensation range may be inclusive of several career levels at Ultra and will be narrowed during the interview process based on the candidate’s experience and qualifications. Adjustments outside of this range may be considered for candidates whose qualifications significantly differ from those outlined in the job description.