B2B Marketing Lead - Private Rental

Sheffield City Centre (office-based and hybrid)

Are you excited by the prospect of bringing a new proposition to market? Do you want to look back and say, "I helped build that"? And are you at your best when you have a clear goal and the freedom to make your mark on how we get there? If so, this role is for you. 

As B2B Marketing Lead – Private Rental, you'll be at the forefront of taking UniHomes' new private rental proposition from the drawing board to the letting agents who'll use it. You'll help shape how it's positioned, how it's launched and how it’s developed to be a market-leader in the sector. 

You'll start by getting under the skin of the market, understanding what letting agents need in the private rental space, what drives their decisions and where UniHomes can stand out. You'll then turn that understanding into launch campaigns, sales tools and client journeys that bring the proposition to life. 

Reporting directly into the Senior Marketing Manager – B2B, this role needs a self-starter. We're looking for a doer who enjoys taking ownership, moves at pace and rolls up their sleeves to help the wider business turn a bold idea into a market-ready reality. 


Key responsibilities:

• Carry out in-depth analysis of the UK private rental letting agent market, including its size, structure, regional differences, competitors and the main challenges agents face. 
• Support primary research through agent surveys, focus groups and feedback from early-adopter partners, to understand what agents value and what drives their buying decisions. 
• Keep track of legislative and regulatory change across the sector, including the Renters' Rights Act and differences between England, Scotland and Wales, and translate it into clear implications and opportunities. 
• Turn findings into practical recommendations that shape positioning, targeting, messaging and wider commercial decisions. 

• Help shape the positioning, value proposition and messaging for letting agents, and for the landlords and tenants they serve. 
• Plan and deliver integrated launch campaigns that build awareness and credibility for UniHomes in a new market. 
• Create sales enablement materials, such as pitch decks, brochures, video content and agent-ready collateral for landlords and tenants. 
• Support a regular feedback loop between marketing, sales and the wider business so the proposition continues to evolve. 

• Plan and deliver multi-channel acquisition campaigns across email, LinkedIn, paid media, content and events.  
• Use data to test, learn and optimise campaign performance. 
• Work closely with Sales to align campaigns with pipeline goals and support conversion at every stage from MQL to SQL to won account. 
• Build a presence at industry events and conferences and develop thought leadership that establishes UniHomes as a credible voice in the private rental sector. 

• Design onboarding, adoption and engagement journeys that help new partners get the most from the proposition. 
• Find growth opportunities within our existing student lettings partner network, working with the Client Growth Management team to support the transition. 
• Build case studies, testimonials and success stories that show partner results and fuel future acquisition. 

• Extensive B2B marketing experience, including time in a lead or senior executive role. 
• A strong record of planning and delivering successful multi-channel B2B campaigns. 
• Strong commercial awareness and confidence with data, funnel metrics and performance reporting. 
• Excellent writing skills, with the ability to make complex propositions clear and benefit-led. 
• A self-starting, proactive approach. You’re comfortable taking ownership and getting things done. 
• Strong organisation and time management, and the ability to manage several projects at once. 
• A collaborative style, with experience of working closely with sales and commercial teams. 

• Experience in UK lettings, the Private Rental Sector, proptech or property services. 
• Proven experience of market research and analysis, with a track record of turning insight into strategy and action. 
• Experience of taking a new product, proposition or service to market. 
• Experience with Salesforce or a similar CRM tool. 
• Experience with Force24 marketing automation platform. 
• Experience of planning and running events or webinars. 

At UniHomes, we’re on a mission to transform the entire student rental experience across the UK. As the market-leading student accommodation advertising platform and utility management service provider, we make finding and securing all-inclusive student accommodation simple, seamless, and stress-free.

We’re not just another platform. UniHomes is developing innovative technology to deliver one go-to destination that supports the entire student rental journey. With an unwavering focus on our students, partner letting agents, operators and suppliers, we continually evolve and enhance our products and services to exceed expectations, while tackling market complexity with ease and transparency.

Since launching in 2015, we’ve experienced rapid growth. Today, we operate in 60+ cities, partner with 1,000+ agents and operators, and are backed by Macquarie Capital and LDC. Our success has been recognised with accolades from EY Entrepreneur of the Year, Deloitte UK Technology Fast 50, The Negotiator Awards, and Great Place to Work® certification.

Our 140+ strong team is based in the heart of Sheffield City Centre, where we’re driving innovation, expanding into new markets, and fostering a culture built on collaboration, creativity, and growth.

If you’re ready to make a meaningful impact and help redefine how students find their perfect home, now is the time to join UniHomes. Be part of a team that’s opening new doors to better experiences, brighter ideas, and stress-free living.


We are a team driven and united by our core values:

• Lead the Way
• In it Together 
• Customers Matter
• Keep it Simple 
• Rise Above Challenges 
• Make it Happen

With people and culture at the heart of our organisation, we are continually enhancing our employee offer and culture. We are incredibly proud to have been certified as a Great Place to Work® (GPTW®) for the third year running, and to have been named one of the UK's Best Workplaces™ in Tech 2026. We are also an accredited Living Wage employer: all our employees earn a fair living wage, above the government minimum wage.

Working in our stunning office at New Era Square in the centre of Sheffield, benefits include:

• Health and wellbeing: healthcare scheme, Employee Assistance Programme, mental health and financial support 
• Time away: holiday allowance 31 days (incl. BH), length of service days, volunteering day and enhanced family leave 
• Financial benefits: enhanced pension, salary sacrifice and sick pay                  
• At work: breakfast, drinks and snacks, staff discounts, social events and recognition awards 
• Development: career progression and personal and professional development

At UniHomes we are committed to fostering an inclusive and diverse workplace where everyone can thrive and which values individuals for their unique perspectives. We welcome candidates from all backgrounds, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

Please let us know if you require any reasonable adjustments to make the recruitment process more accessible to you.

Applicants must already have the permanent and unrestricted right to work in the UK. Unfortunately, we are unable to offer visa sponsorship as we do not hold a sponsor licence.

We want to hear your unique voice in your application. We love AI, but relying on it solely to write your cover letter and answer the application questions is a missed opportunity to showcase the originality and personality that will make you stand out. Show us the real you.