PR & Events Coordinator - Witchery

WE ARE THE STYLE AUTHORITY! Witchery is an Australian fashion brand, delivering on-trend pieces that capture fashion’s latest mood. We’re a daily source of inspiration, as we empower today’s women to express themselves through our collections wherever their life or ambition may take them. 

The PR & Events Coordinator is instrumental in bringing Witchery’s brand story to life through impactful public relations, influential partnerships and elevated event experiences. Supporting the execution of the brand’s PR and events strategy, this role helps shape cultural relevance, strengthen brand desirability and amplify awareness across key audiences.

Working collaboratively with internal teams, media contacts, talent and external agencies, the role delivers compelling brand moments - from influencer collaborations to premium events, generating meaningful engagement, earned media and lasting brand advocacy.

• Build and maintain an up-to-date media and press contact database
• Assist in the creation of press releases, media materials, interview notes and reactive responses
• Support proactive media pitching across digital, print and broadcast channels
• Track and report on media coverage using media monitoring tools
• Maintain product, stylist and media loan requests, ensuring samples are tracked and returned in a timely manner
• Coordinate media image galleries, product details and digital asset management
• Support competitor, trend and industry monitoring across media and social platforms
• Support the execution of Witchery’s collaborator, tastemaker and influencer program in line with brand strategy
• Assist in sourcing, briefing and coordinating influencers and talent, including product seeding and scheduling
• Support content approvals, timelines and brand compliance across all collaborations
• Maintain influencer, talent and stylist databases
• Support the execution of Witchery brand events including briefings, suppliers, guest lists, run sheets and post-event follow up
• Assist with internal events held at Botanicca, working closely with Group Communications to create engaging experiences
• Coordinate the end-to-end PR sample process, including tracking, distribution and returns of samples across media, stylists, talent, influencers and internal teams
• Support seasonal media showings, editorial shoots and events through effective sample preparation and coordination.
   

• Relevant tertiary qualification in Communications, Marketing, Public Relations or a related field (or equivalent experience)
• Exposure to working with media, influencers or talent is advantageous
• Experience working across multiple stakeholders and projects simultaneously
• Strong written and verbal communication skills
• Highly organised with strong attention to detail.

Country Road Group is one of Australia’s leading lifestyle brand houses, home to an iconic portfolio including Country Road, Trenery, Witchery, Mimco and Politix. United as One Team, we work collaboratively across our House of Brands to create exceptional product and meaningful experiences for our customers. We are Courageously Curious, exploring new ideas, perspectives and ways of working, and Driven by Purpose to make a positive impact—on our customers, our communities and each other. We’re proud to foster an inclusive culture where everyone feels they belong, can be themselves, and has the opportunity to grow.

Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.

We encourage you to explore our Current Opportunities and we look forward to connecting with you! 

Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present. 

We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.

Advertised: 28 May 2026 AUS Eastern Standard Time
Applications close: 11 Jun 2026 AUS Eastern Standard Time

Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.

Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted.

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