Marketing & Brand Communications Specialist - Typo South Africa

Brand Communications Co-ordinator - Typo

Cotton On Group Africa | Support Centre, Midrand, Johannesburg Department: Brand Communications | Reports to: Head of Marketing and Communications, Africa

ABOUT US

From Australia to the World, and Right Here in Africa: Typo's Next Chapter Needs You! ✈️

Typo is on a mission to become the global leader in stationery, travel and gifting, reclaiming our place as a creative, cultural disruptor. Our design-led rebrand has only just begun, and you will be part of the journey as we redefine every touchpoint of the brand and grow our reach across South Africa and beyond.

At Typo, we turn the ordinary into extraordinary, giving our customers the tools to express their unique creativity. Known for a bold creative voice and a distinctive point of view, Typo's in-house design team creates products that bring joy into the everyday. In Africa, that energy is coming to life through standout store experiences, a fast-growing social community and campaigns that get people talking.

BENEFITS

• Competitive salary
• 50% off our brands: Cotton On, Cotton On Body, Cotton On Kids, Factorie and Typo
• Local and global career growth opportunities across the Cotton On Group
• Recognition, team connection moments and a culture that celebrates creativity

ABOUT THE ROLE

We have an exciting opportunity for a Brand Communications Co-ordinator to join our Typo team. In this role you will support the day-to-day delivery of Typo's PR, social media and influencer activity, helping the brand stay agile, culturally relevant and consistently aligned with our core brand pillars.

Our social channels are growing rapidly, and influencer programmes now play a pivotal role in our campaign amplification. With some of the highest engagement rates across the Group, the demand for content creation, community management and influencer collaboration has never been greater. That is where you come in.

What will you do:

• Talent and influencer management: Act as the main contact for influencers, managing contracts, deliverables and talent relationships, and ensuring alignment with campaign briefs
• Social media management: Support content scheduling, community engagement and influencer/UGC content co-ordination, ensuring all content aligns with campaign objectives and local market trends
• PR and media relations: Co-ordinate PR activations and media outreach, manage the PR inbox and assist with event logistics, including product drops and influencer activations
• Content creation and curation: Source, curate and manage content from influencers and the community, ensuring brand alignment across local and global campaigns
• Performance reporting: Track and report on social, influencer and PR campaign performance, maintaining accurate records of campaign success, engagement and ROI
• Events and activations: Support the planning and execution of brand events, activations, store openings and influencer product drops
• Brand collaboration support: Assist with brand partnerships and co-branded campaigns, working with global teams to execute locally relevant campaigns
• Administrative and budget support: Oversee PR and influencer expenses, ensuring payments and records are accurate and aligned with budgets

SKILLS AND EXPERIENCE

• Degree or qualification in a relevant field, i.e. PR, Communications, Social Media, Digital or similar
• Experience in a similar PR, social media or brand communications role
• Strong relationship-building skills with the ability to manage talent and influencer partnerships
• Proficiency in social media platforms (Instagram, TikTok, Facebook, etc.) with the ability to schedule, post and engage with audiences
• Familiarity with user-generated content and community management
• Analytical skills to track and report on campaign performance using tools such as Google Analytics and platform insights
• High level of organization, attention to detail and the ability to manage multiple campaigns, calendars and deadlines simultaneously
• Strong verbal and written communication skills, with confidence collaborating across internal teams, influencers, media and global partners
• A creative problem-solver who adapts quickly to changing priorities and stays ahead of social and PR trends

OUR PURPOSE

Cotton On's purpose is to make a positive difference in people's lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores, powered by 20,000 team members who, together with our customers, make a positive impact through one life-changing Foundation.

We are proud of our diverse global workforce and strongly welcome and encourage individuals of all backgrounds to apply. We are focused on bringing more voices, experiences and backgrounds to our team as we drive diverse and inclusive outcomes for our people and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at careersrsa@cottonon.com.au  so we may support you in completing the job application process.