Sr. Director, Marketing, Repair OnDemand

Overview

Summary/objectiveThe Sr. Director, Marketing, ROD, will be the marketing leader for Repair OnDemand, owning marketing strategy, budget, and results across the business. This role lead will build and lead marketing across Repair OnDemand portfolio of products.Essential functionsReasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.•Repair ExchangeLaunch Repair Exchange in year one in new markets and drive transaction volume.Identify who uses the Exchange and why, finding the levers that actually move volume on both sides of the marketplace, and turning that into a repeatable launch playbook for each new market, including field and experiential programs.•Mobile Tech RXLaunch Mobile Tech RX’s detailing vertical and grow pipeline in year one, bringing the detailing offer to market, converting new detailing businesses, retaining customers, and building lead generation that gows pipeline for Mobile Tech RX and Repair360.•Set the brand strategy, budget, and plan.Set brand strategy, budge, and plan across all three businesses in year one.Define how each brand is positioned and where every marketing dollar goes.•Responsibilities:oBuild practical playbooks, clear ownership, and a consistent operating cadence. Partner with Product and Engineering to turn recurring exceptions and manual tasks into product improvements and automated workflows. Measure manual effort per job and reduce it as the marketplace grows.oOwn demand generation end to end: paid, email and lifecycle, content, events, partner programs and sales enablement.oPlan and run market launches for Repair Exchange, including local field and experiential programs that bring both dealerships and providers onto the platform.oLead go-to-market for new products and verticals, starting with vehicle detailing on Mobile Tech RX.oDefine positioning and messaging for each brand and keep it consistent across web, sales materials and campaigns.oManage agency partners: set scope, hold them to results, and decide what stays in-house.oOwn the marketing tech stack and reporting. Set up the dashboards that show what's working, and cut what isn't.oWork closely with sales, product and customer success leaders so marketing is tied to revenue, not activity.oLead and develop a marketing program manager, and do hands-on work on campaigns, copy and analysis when needed•Other Duties: Please note this job description is not designed to cover all possible activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.Repairify, IncMinimum Qualifications:•Bachelor’s degree•10+ Years in B2B marketing, including at least 5 leading marketing for a business unit or company end to end: strategy, budget, team, and measurable revenue results.•A track record of growing a marketplace or two-sided platform.•Experience in vertical SaaS or marketing to small and mid-sized businesses, ideally owner-operators.•Strong in demand generation and the data behind it.•Hands-on with marketing automation (HubSpot or similar), paid media and email.•Experience managing agencies and a lean team.•Clear, direct communicator who can make the case for a budget to executives and write a sharp email to a customer.Preferred Qualifications:•Automotive, aftermarket, dealership or field services experience is a plus, not a requirement.Supervisory responsibilitiesThis role has supervisory responsibilitiesWork environmentThis job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, printers.Physical demandsPhysical requirements include occasional lifting/carrying of 5 pounds; visual acuity, speech, and hearing; hand and eye coordination and manually operating a computer keyboard and basic office equipment. Subject to sitting, standing, reaching, walking, twisting, and kneeling to perform the essential functions. Working conditions are primarily inside an office environment.Travel requiredThis is a remote based position, but travel up to 30% will be required for market launches, events, etc.Work authorization/security clearance requirements N/AAffirmative Action/EEO statementThe Company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, or any other status protected under applicable federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. The company will also consider qualified applicants with criminal history in a manner compliant with federal, state and local laws.