Senior Marketing Manager - Paid Media

Description

• →Drive occupancy and ROI by providing support, guidance, and direction in the development and implementation of marketing programs.
• →Create, manage, and analyze PPC campaigns to produce optimal outcomes.
• →Deliver insight on marketing performance and ROI across the organization and structured portfolios.
• →Own, plan, execute, and synthesize bodies of strategy work related to operational marketing support, define adjustments needed to maximize leasing traffic.
• →Consistently solicits feedback from the regional operations team to effectively adjust marketing campaigns
• →Work closely with marketing leadership to drive collaboration and foster a shared understanding of, and alignment around the work agenda, process & procedure, findings and implications, and to move the department toward action.
• →Maintain a strong focus on generating new ideas through creative strategy.
• →Continually research and make recommendations on new opportunities and marketing channels.
• →Set and maintain a high standard of analysis through the use and expertise of various reporting platforms.
• →Develop strong partnerships with 3rd party vendors to ensure optimal campaign performance.

Requirements

• → 2+ years in strategic marketing and marketing metrics role
• →Google/Meta Ads Certified required
• →Google Analytics Certified preferred
• →Self-starter, driven, solution oriented and works independently with little supervision
• →Bachelor’s degree from a four-year college or university
• →Analytic skills and ability to interpret data
• →Problem-solving and decision-making skills
• →Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients and navigating ambiguous situations
• →Time management and organization skills for planning and executing both large and small marketing projects and initiatives.
• →Proven track record of success 
• →Strong follow-through and follow-up skills
• →This position requires a strong background in senior-level positions and/or demonstrated superior performance.
• →Familiarity with Microsoft Office and Adobe Suite