Expand and enhance a new, Gen Z-focused vertical aimed at motivating and guiding young people, including street-style interviews with successful and aspirational individuals. This is not general social media support. It is a growth seat. Hello Brand Growth Strategist! Join us.

The Brand Growth Strategist creates and manages content across Patrick Bet-David’s personal accounts, primarily Instagram, with a clear focus on follower/subscriber growth. He/She wakes up thinking about content, hooks, audience psychology, and platform momentum. The primary responsibility is building and scaling Patrick’s personal brand, with Instagram as the central growth engine and follower/subscriber growth as the core KPI. The Brand Growth Strategist owns Patrick’s Instagram presence day-to-day and is accountable for turning attention into sustained audience growth. This is a results-driven role. Performance matters.

Job Responsibilities

Drive measurable follower and subscriber growth

Translate Patrick’s ideas, appearances, and live moments into high-performing, platform-native Instagram content

Own Patrick’s Instagram, End-to-End

Lead day-to-day management of Patrick’s personal Instagram
Develop content concepts, hooks, packaging, and posting cadence
Write strong, scroll-stopping captions and headlines
Ensure consistent publishing aligned with growth goals
Handle light community touch-points to maintain tone and presence

Turn Existing Assets Into Growth Content

Repurpose podcast clips, speeches, interviews, debates, and live appearances into short-form, native Instagram pieces
Identify moments with viral potential and repackage them for discovery
Optimize content structure for retention and shareability
Build repeatable formats that compound attention over time

Develop and Test a Gen Z Valuetainment Sub-Brand

Create and iterate short-form series designed for younger audiences
Launch and refine on-the-street interview formats featuring:
- Young entrepreneurs
- Emerging success stories
- Practical advice for ambitious Gen Z viewers
Test themes, tone, and series formats to identify breakout concepts
Align content with Valuetainment’s core values while making it culturally relevant

Drive Growth Through Data

Monitor follower growth, subscriber conversion, retention metrics, and engagement signals
Identify what topics, formats, and hooks are driving net-new audience increases
Recommend and implement adjustments to compound growth
Run controlled content experiments to validate ideas
Report performance trends and insights regularly

Protect and Elevate the Brand

Maintain a consistent, aspirational, brand-safe tone
Ensure alignment between Patrick’s voice and Valuetainment’s positioning
Position Patrick as culturally relevant to emerging creators and young entrepreneurs
Leverage lifestyle and motivational storytelling to deepen resonance

Success Metrics
You will be measured and incentivized on:

Net follower growth
Subscriber growth and conversion
Content retention and completion rates
Shareability and saves
Breakout content performance
Compounding month-over-month growth

This role rewards results, not activity.

Job Requirements

3+ years building or scaling personal brands or creator accounts
Deep understanding of Instagram growth mechanics and short-form content
Strong instincts for hooks, pacing, and audience psychology
Experience launching repeatable content series
Ability to spot viral moments inside long-form conversations
Analytical mindset with comfort reading platform data
Background in lifestyle, motivational, or entrepreneurial content preferred
Comfortable moving fast and iterating in real time

What This Role Is

A builder role
A growth role
A performance role
A creative and analytical hybrid

What This Role Is Not

A passive scheduler
A brand babysitter
A “post and hope” operator

Compensation: Salary + Performance-Based Bonus, Comprehensive Benefits Package. Final compensation will be determined based on experience and skills and may vary from the range listed above.

https://www.youtube.com/c/valuetainment

Valuetainment is proud to be an Equal Opportunity Employer. Our hiring practices provide equal opportunity for employment without regard to race, religion, color, sex, gender, national origin, age, United States military veteran’s status, ancestry, sexual orientation, marital status, family structure, medical condition including genetic characteristics or information, veteran status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law.

Brand Growth Strategist, Valuetainment

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