Director of Marketing - Falcon MLR

 

 

 

We are seeking a Marketing Director to lead global marketing for Falcon MLR, our agentic MLR solution. Partnering closely with marketing, strategy, and product management, you will develop the positioning, messaging, value propositions, and go-to-market strategy for Falcon MLR. You will also execute global marketing strategies that drive brand awareness, pipeline growth, and engagement with existing customers and target accounts.

 

You will ensure seamless territory alignment and make a measurable impact across demand generation, events, communications, and digital marketing in a fast-paced, innovative environment.

Develop and drive global marketing strategy and go-to-market execution for Falcon MLR, aligning marketing initiatives with business objectives and market opportunities

Own the integrated marketing strategy, partnering closely with cross-functional teams on key objectives and campaign themes

Create awareness, nurture, and educate key contacts within target accounts to drive pipeline growth and accelerate sales opportunities

Develop compelling marketing content—including customer stories, presentations, web content, videos, webinars, and sales tools—to support every stage of the customer journey

Partner with Product Management and Strategy to build differentiated positioning, messaging, and value propositions that speak directly to key target buyers and influencers

Represent the voice of the customer by bringing market insights, competitive intelligence, and customer feedback into product and marketing strategies

Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes

Work cross-functionally with Sales, Enablement, Strategy, and Marketing teams to ensure optimal orchestration and execution of global marketing programs

Build and maintain a complete and accurate account and contact database

Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, and customer adoption

Based in Copenhagen

10+ years of enterprise B2B software marketing experience

Must have a proven track record of building global, multi-channel campaigns and driving strategic go-to-market execution

Hands-on experience spanning GTM strategy development through content creation and editing (including customer stories, presentations, web content, videos, and sales tools)

Deep understanding of database management, audience segmentation, and targeted nurture programs (including ABM) to accelerate pipeline growth and sales opportunities

Proven ability to build trusted relationships and drive alignment across multiple product lines (PromoMats, Medical, MedTech) and matrixed global regions (NA & EU, LATAM, APAC)

Experience leading end-to-end integrated marketing programs across product launches, field programs, demand generation, webinars, events, and sales enablement

Demonstrated experience defining success metrics, tracking campaign performance, evaluating business impact, and continuously optimizing programs based on data and customer insights

Experience marketing high-value solutions to the life sciences industry

Experience with Marketo

Follow the application process and submit your resume.

Within 3 days, you will receive a link to a personality assessment administered by a third party.

Once you complete the assessment, our team will review your full application package and follow up via email with our decision.

If moving to the interview stage, the process is as follows:

1. A conversation with the hiring manager
2. A practical case exercise
3. A final conversation with our group's Senior Leader.

Once all interviews are complete, the manager will be in touch with a final decision.