VP of Marketing

United States·Dallasexecutive

MarketingMarketing Director

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Quick Summary

Key Responsibilities

Demand Generation & Revenue Accountability Own the lead plan for every brand and market: volume, cost per lead, cost per sold job, and marketing-sourced revenue against plan.

Requirements Summary

Based in Veridian’s Dallas office, in person, with regular travel to our markets. Prolonged periods sitting at a desk and working on a computer.

Technical Tools

MarketingMarketing Director

At Veridian Service Partners, we believe in putting people first—our team, our customers, and our communities. Backed by private equity and focused on growth through both organic expansion and acquisitions, we are building the most admired and profitable home services company in America’s top markets.

What We Offer

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✓Competitive pay (based on experience)

✓On-the-job training

✓Company Expansion and growth opportunities

✓Team-oriented work environment

✓Consistent work year-round

✓Great benefits + PTO package

About the Role

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Responsibilities

~1 min read

Own the lead plan for every brand and market: volume, cost per lead, cost per sold job, and marketing-sourced revenue against plan.
Report performance weekly with a clear read on what is working, what is not, and what changes as a result.

Own the full marketing budget across brands, markets, and channels. Reallocate based on performance, seasonality, and market-level demand, and defend every dollar with a return.
Hold agencies and vendors to clear performance targets.

Own research and segmentation, and turn it into messaging, offers, channel mix, and market entry decisions.

Direct brand and creative as an acquisition lever, measured by click-through rate, conversion rate, and cost per lead.
Own website and landing page conversion performance, not just brand consistency.

Oversee canvassing, referral programs, events, partnerships, and local PR, and build market entry playbooks that generate lead flow from day one in new brands and markets.

Lead and develop three directors and their teams on clear targets and operating rhythms. Run the function on a scoreboard, not activity.
Partner with Growth Analytics on measurement and attribution, and work daily with Inside Sales and Sales on speed to lead, lead quality, and funnel conversion.