Sr. Product Marketing Manager - Services

United States·Westervillesenior

MarketingMarketing Manager

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Quick Summary

Key Responsibilities

Own business relationship as single point of contact (SPOC) and acts as product expert for holistic positioning, solutions and marketing initiatives across the portfolio.

Requirements Summary

- Minimum 10+ years experience in product marketing, engineering, or product management for B2B in a technical industry.

Technical Tools

MarketingMarketing Manager

The world depends on the data we power and cool™. Vertiv is a global leader in critical digital infrastructure for applications in data centers, communication networks, and commercial and industrial environments. The AI revolution is rewriting the rules of digital infrastructure, demanding solutions that move as one. Vertiv delivers end-to-end infrastructure where power, cooling, IT, and services work in unison - and, increasingly, where software is the layer that ties it all together. With our industry-leading technologies and global services network, we are fueling the revolution of the digital world, keeping technology ecosystems running efficiently and without interruption. Built for multiple compute generations ahead, Vertiv empowers customers to stay resilient, optimized, and future-ready. As a publicly traded, S&P 500 company (NYSE: VRT), Vertiv operates globally, serving customers in over 130 countries with $10.2 billion in sales.

The Sr. Portfolio Marketing Manager – Services serves as an expert for the Services portfolio in customer applications, market trends, competitive landscape, buyer personas and product positioning. This role is responsible for developing the marketing strategy, including, but not limited to value propositions, creating marketing collateral, sales enablement, go-to-market plans, events, and campaigns. They are the strategic lead when planning and executing Marketing initiatives that drive business and revenue goals

Responsibilities

~2 min read

→Own business relationship as single point of contact (SPOC) and acts as product expert for holistic positioning, solutions and marketing initiatives across the portfolio.
→Develop comprehensive product launch and program plans for new and existing services that drive a solutions marketing mindset across the business unit.
→Act as first layer subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for Services.
→Own product messaging & expertise that drive product campaigns – drive depth of knowledge in external product communications, promotion and sales enablement.
→Competitive analysis and positioning strategy
→Research market trends, industry trends, and competitive landscape.
→Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams.
→Work closely to enable sales teams via training materials and tools for solutions.
→Develop sales tools and materials, including presentations, brochures, and case studies.
→Assist in creating sales strategies and tactics to effectively position and sell solutions.
→Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies.
→Present portfolio marketing initiatives, plans and outcomes to leadership and other cross functional teams.
→Support regional marketing programs to address market opportunities and customer needs.
→Develop and continuously improve customer facing collateral: data sheets, brochures, website, and other.
→Other duties and responsibilities as assigned

Requirements

~1 min read

Minimum 10+ years experience in product marketing, engineering, or product management for B2B in a technical industry.
At least 3 years in Enterprise Software Product Marketing role within an industrial class solutions setting (Advanced Systems Control and/or data Centers would be a plus).
Engineering background a plus.
Strong presentations and public speaking skills.
Experience with data analysis and ability to effectively communicate findings while tailoring to a variety of different audiences.
Ability to create value propositions and messaging strategies.
Ability to develop strategies for creating marketing driven pipeline for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.
Goal oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results
Highly collaborative, able to work across functional teams
Must be able to prioritize many projects and work well under pressure.
Proactive communicator with strong attention to detail.
Ability to pick up technical concepts quickly.
Enthusiastic and persistent problem solver.
Excellent organizational skills and process-oriented
Strong written and verbal communication skills
Self-motivated; comfortable owning processes/projects and seeing them through to completion
Knowledge of data center software/hardware solutions and industry trends