Associate Specialist, Marketing (Vans)

•MAIN RESPONSIBILITIES
- VM – DTC B&M
. IN-STORE VM PLANNING AND EXECUTION WITH SEGMENTED PLANS ALIGNING RETAIL MARKETING STRATEGY (DTC 80 DOORS).
. WORK TOWARDS MEETING RETAIL KPI’S THROUGH IMPACTFUL IN-STORE MESSAGING VIA MONTHLY PRODUCT MARKETING MOMENTS.
. CONTINUE TO TEST AND LEARN ELEVATED/LOCALIZED VM AND ENHANCED STORY TELLING IN STORES TO BE MORE COMPELLING AND ENGAGING.
. STORE OPENING PROJECT SUPPORT THROUGH LAYOUT AND VM ZONING PLANNING, AND EXECUTION
. RETAIL VLS (VANS LEADERSHIP SUMMIT) VM PLANNING AND EXECUTION SUPPORT

- VM – DTP WHOLESALE ACCOUNTS
. ALIGN WHOLESALE CHANNEL NEEDS AGAINST MONTHLY VM NEEDS AND DRIVE GLOBALLY ALIGNED PRODUCT MARKETING MOMENTS.
. ABC MART OFFLINE STORE IN-STORE VM PLANNING AND EXECUTION (152 OFFLINE DOORS)
. DEVELOP AND MANAGE ELEVATED RETAIL ENVIRONMENT AND WHOLESALE STORE - IE. WORK WITH WHOLESALE TO ENSURE RIGHT ASSORTMENTS
. WHOLESALE TRADE SHOW VM PLANNING AND EXECUTION SUPPORT

- VM TRAINING
. EXECUTE STRATEGY FOR VM ROUNDING, UTILIZING 3RD PARTY RESOURCES TO EFFECTIVELY PROVIDE VM SUPPORT ON MONTHLY BASIS.
. EXECUTE SEASONAL VM TRAINING FOR STORE STAFF TO DEEPEN UNDERSTANDING OF KEY PRODUCT MARKETING MOMENT HIGHLIGHTS. (VLS/ON-SITE VM TRAINING)
. ESTABLISH AND ALIGN VM GUIDELINE AND PROVIDE MONTHLY STORIES VM GUIDELINES TO STAFF AND REVIEW VIA MONTHLY AUDIT PROGRAM

•SUPPORT RESPONSIBILITIES
-RETAIL MARKETING

•COUNTERPARTS
- Answers to Korea Marketing Lead

- Works with APAC Retail Marketing, Korea DTC, Korea DTP, VM Agency, Rounding Agency, DTC Store Managers, Wholesale Accounts

• Education: University degree or equivalent through experience in a relevant field
• At least 3-5 years of Visual Merchandising or Retail Marketing experience
• A deep understanding of the Vans brand, the action sport industry and street culture
• Collaborate with various stakeholders, with proven effective internal & external communications

Interaction:
* Exchanges standard/basic technical or nontechnical information with colleagues and immediate superiors and/or customers* May be a required to interpret or clarify technical information to aid understanding* Audience is generally knowledgeable about the subject matter* Conveys straightforward information to non-divergent audiences
 

Impact:
* Impact is limited to short-term team performance* Supports the achievement of goals through own personal effort* Responsible for planning own work, assessing own progress, and adjusting efforts to meet goals
 

Accountability:
* Accountable for meeting own targets which impact the immediate work area* Accountable for meeting own targets which are often considered financially immeasurable* Work is reviewed periodically* Is aware of wider profitability issues