Manager E-Commerce Content

We’re looking for a strategic and consumer-focused leader to elevate our eCommerce content experience across EMEA. In this role, you will bring together creativity, data and commercial thinking to deliver compelling digital experiences that inspire consumers and support business growth. You'll lead a talented team while partnering with key stakeholders across the organization to shape the future of our digital content ecosystem.

• Develop and execute the eCommerce content strategy across EMEA digital channels, ensuring a consistent, engaging and consumer-centric brand experience.

• Define seasonal content priorities, storytelling frameworks and content requirements aligned with commercial, merchandising and brand objectives.

• Lead the planning, creation and publication of product, campaign and editorial content across all eCommerce touchpoints, including Homepage, PLPs, PDPs, Editorial Hubs and Landing Pages.

• Translate commercial, merchandising and marketing priorities into actionable content plans that support demand generation and conversion.

• Manage content calendars, workflows, production schedules and governance processes across multiple stakeholders, agencies and markets.

• Ensure all content is delivered on time, on brand and aligned with business priorities.

• Leverage consumer insights, SEO best practices, site performance data and digital merchandising principles to continuously improve content effectiveness.

• Monitor key KPIs and identify opportunities to improve engagement, conversion and revenue contribution.

• Oversee content briefing, asset creation, localization and publication processes.

• Partner with Creative, Brand, CRM, Paid Media and external agencies to ensure efficient delivery of high-quality content assets.

• Lead and develop a team of content professionals, fostering a culture of collaboration, accountability and continuous improvement.

• Provide coaching, prioritization and workload management to ensure successful execution.

• Identify opportunities to improve the online consumer experience through new content capabilities, storytelling approaches and platform enhancements.

• Champion testing, experimentation and process optimization across the content ecosystem.

• 5+ years of experience in eCommerce Content, Digital Merchandising, Digital Marketing or related disciplines.

• Experience working within a global or multi-market eCommerce environment.

• Strong understanding of content strategy, digital merchandising, customer journeys and eCommerce best practices.

• Experience with CMS platforms, content governance and digital content production workflows.

• Knowledge of SEO principles and content performance optimization.

• Strong commercial mindset with the ability to balance brand, consumer and business objectives.

• Experience leveraging analytics and consumer insights to inform content decisions and measure impact.

• Proven ability to influence and collaborate across Merchandising, Marketing, Creative, CRM, Product, UX and external agency partners.

• Excellent communication, organization and project management skills.

• Experience managing and developing teams.

• Ability to operate effectively in a fast-paced, matrixed international organization.

• Fluent English, written and spoken.

• Be part of iconic lifestyle brands

• Join a multi brand and multi countries organization to drive you career forward

• International and challenging working culture

• On site gym offering health and well-being initiatives

• Discount 50% on all VF brands

• Subsidized canteen as well as break out areas offering complimentary hot drinks

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

If you like what you have read and want to join our team then we would like to hear from you!