Manager, Social Media Kipling (Global) - Mat. cover

You as Social Media Manager will lead the development and execution of Kipling’s global social media and influencer strategy, with a focus on elevating brand awareness, engagement, share of social, and cultural relevance across key platforms. This role will be responsible for strategy and execution across all organic social media platforms, strategic direction for paid social, as well as the brand’s approach with influencers. This position will work closely with Global cross-functional partners in Marketing, Product and Design as well as with regional teams to create implement the Global social media strategy around the world in a locally relevant way.

• Driving key priorities for Kipling strategy for Social Media with a focus on increasing brand visibility, community growth, engagement and share of social.
• Ensuring clear prioritisation of key Social Media channels relevant to Kipling’s target audience (with a particular focus on Instagram and Tik Tok) and content approach
• Partnering with VF Corporate Social teams to ensure that Kipling stays up to date on the latest paid and organic Social Media insights and best practises from inside and outside the company

• Providing guidelines and frameworks to markets for how to execute against influencers for key campaigns. Strategically consider role of influencers within campaign ecosystem. 
• Define KPIs and success metrics for social and influencer activity
• Review regional influencer selection and ensure best practice is followed in relation to briefing, measurement, and governance across markets

• Developing and oversee Social Media content framework, calendar and content focused on key strategic priorities for the brand
• Develop and manage the global social editorial calendar across key brand moments, product stories and cultural opportunities
• Write and oversee copywriting for captions and social storytelling in line with brand tone of voice
• Create and/or brief social-first paid and organic assets tailored to each platform in close collaboration with creative team
• Ensure content is adapted to platform behaviors and audience expectations rather than simply repurposed from campaign assets

• Working together with regional marketing teams on the implementation of Global Social Media strategy, provision of insights and trends, shifting towards Globally-led social media account structure, managing of unauthorised and non-compliant brand accounts, and scaling of Social SoV locally
• Managing and monitor Kipling Global social media accounts with focus on content excellence, reputation management, insight gathering and improving KPIs
• Providing markets with toolkits, frameworks and campaign guidance to support execution including guidelines and content for Paid and Organic Social across brand and product campaigns
• Reporting on key Global social media metrics and insights to track the performance and impact of community initiatives.

• Minimum of 5 years work experience on Social Media including content development and working directly with the global social media platforms, particularly Instagram, Tik Tok, and Pinterest
• Experience working for a fashion or lifestyle brand and as part of a global marketing organisation
• Hands-on, entrepreneurial and collaborative
• Experience in working together with local teams to coordinate and align social media calendars and consolidating accounts through closing down and/or merging into a main account
• Understanding of different social media tools, ideally including Sprinklr, and experience in the use of AI to optimise Social Media workflows
• Experience in social commerce, especially Tik Tok Shop
• A keen interest in fashion trends and collaborating with people from a variety of expertise’s.
• A formal education and subsequent Master’s degree in Marketing / Management are nice to have, but we are most interested in your total experience.

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you! Apply visit vfc.com, kipling.com or follow us on our LinkedIn and Instagram pages, see you there!

annually