Marketing Manager

Campaign Execution & Channel Management (35%)

• →Build and manage day-to-day marketing campaigns for the assigned program across paid media, SEM/SEO, email automation, and landing pages, in alignment with strategy set by the Senior Marketing Manager.
• →Coordinate campaign timelines, creative requests, and channel scheduling to ensure on-time, on-budget execution.
• →Manage day-to-day vendor and platform relationships (ad platforms, email tools, landing page builders) for assigned programs.

Content Development & Coordination (20%)

• →Develop and coordinate marketing content and creative assets for the assigned program — email copy, ad copy, landing page content, and campaign collateral — for assigned programs.
• →Partner with design, web, and content teams to ensure marketing materials are accurate, on-brand, and optimized for conversion.
• →Maintain content calendars and ensure consistent messaging across channels for assigned programs.

Program & Stakeholder Support (20%)

• →Serve as the day-to-day marketing point of contact for assigned academic program stakeholders, keeping them informed on campaign status and performance.
• →Support the Senior Marketing Manager in gathering program input, priorities, and enrollment goals to inform campaign planning.
• →Collaborate with enrollment, admissions, and student success teams to ensure marketing execution supports the full prospective-student journey.

Analytics & Reporting (20%)

• →Track and report on campaign performance across channels for assigned programs, flagging issues and opportunities to the Senior Marketing Manager.
• →Support A/B testing and landing page optimization efforts, implementing test variations and summarizing results.
• →Maintain accurate, up-to-date performance dashboards and campaign documentation.

Data, Reporting & Continuous Improvement (5%)

• →Assist in maintaining KPIs tied to campaign performance and enrollment goals for assigned programs.
• →Contribute to regular reporting delivered to VCU Online and SEMGI leadership.

• This is a restricted position currently being funded with soft-funds and continued employment is dependent upon continued funding, no challenges with future funding are anticipated.
• This will be a 100% remote position where quarterly campus visits are required.
• Communications and marketing professionals will collaborate closely with VCU Enterprise Marketing and Communications to align content, storytelling and brand positioning with institutional priorities and standards

Minimum Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Business, or related field.
• Significant and progressive experience in marketing, digital advertising, or campaign management.
• Experience supporting marketing or lead-generation campaigns in a lead-generation-driven environment.
• Hands-on experience with digital marketing channels, including paid media, SEM/SEO, email automation, or landing page tools.
• Strong organizational skills and experience coordinating with cross-functional teams, including content, design, and web teams.
• Demonstrated ability to work in and foster an environment of respect, professionalism, and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a faculty member at VCU.

Preferred Qualifications

• Master’s degree in a related field.
• Experience supporting online or adult learner recruitment marketing.
• Familiarity with marketing automation platforms and CRM systems.
• Experience in higher education or enrollment marketing environments.

Salary Range: $70,000 - $80,000

Benefits: All full-time university staff are eligible for VCU’s robust benefits package that includes comprehensive health benefits, paid annual and holiday leave, generous tuition benefits, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more.

FLSA Exemption Status: Exempt

Hours per Week: 40

Restricted Position: Yes

ORP Eligible: No

Flexible Work Arrangement: Fully Remote

University Job Title: 13231N - Communications Generalist 1

Contact Information:
Contact Name: AJ Martin
Contact Email: martinaj8@vcu.edu

Posting Open: 10/22/26

Posting Closes: 11/1/26

Advertised: 22 Oct 2026 Eastern Daylight Time
Applications close: 01 Nov 2026 Eastern Standard Time

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