UX Research & Conversion Specialist

Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Heritage Guitars, Teisco, Swee Lee, Dawsons, and Manny’s. Vista Musical Instruments is headquartered in Singapore, with operations in the USA, UK, and APAC, and is a part of Caldecott Music Group.

Established in 1946 and headquartered in Singapore, Swee Lee is South East Asia's leading omni-channel musical instrument and lifestyle retailer and distributor. Committed to community and creativity, the brand's mission is to be the region's trusted house of music and expression. Swee Lee is known for curating immersive experiences at their cafes and Local store concepts, and matching customers with the products and services they need throughout their musical journey. With a legacy rooted in thoughtfulness, resourcefulness, and enthusiasm, Swee Lee embodies a passion for music that resonates across the region. Swee Lee is a part of Vista Musical Instruments and has locations in 5+ countries across South East Asia.

Job Overview:
We are seeking a versatile UX Research & Conversion Specialist to join our dynamic UX/UI team. This hybrid role combines user research expertise with a sharp focus on E-commerce conversion optimization, bridging the gap between understanding user behavior and implementing actionable strategies to enhance performance. You will work closely with cross-functional teams, including developers, marketers, and designers, to drive data-informed decisions for our global brands and E-commerce platforms.

Responsibilities:

User Research

• Conduct qualitative and quantitative research methods, including user interviews, surveys, heatmaps, and usability testing, to identify pain points and opportunities for improvement.
• Develop user personas, journey maps, and actionable insights to guide design and development efforts.
• Analyze Shopify Analytics and behavior flows to understand user interactions across multiple E-commerce platforms.
• Deliver comprehensive research reports to inform design and business strategies.

Conversion Optimization

• Audit user flows (e.g., product pages, checkout) and suggest improvements to enhance conversion rates and reduce cart abandonment.
• Design and implement A/B tests on layouts, CTAs, and messaging to optimize performance.
• Collaborate with branding and marketing teams to align designs with business goals, ensuring a seamless customer journey.
• Develop and implement strategies for upselling, cross-selling, and personalization within Shopify.
• Provides weekly insights on how customers engage with design elements, banners, and store UX.

Cross-Functional Collaboration

• Partner with developers to ensure research findings and conversion strategies are implemented effectively.
• Collaborate with copywriters, marketing teams, and product managers to align messaging with UX goals.
• Contribute to and maintain a consistent design system, ensuring findings and improvements integrate seamlessly into components.

Analytics & Reporting

• Use tools such as Google Analytics, Hotjar, and Optimizely to track key performance indicators, including bounce rates, click-through rates, and overall conversion rates.
• Provide regular performance reports, highlighting successes and areas for improvement.

Requirements:

• Bachelor’s degree in User Experience, Human-Computer Interaction, Psychology, Marketing, or related field. Equivalent work experience is acceptable.
• 3+ years in UX research, conversion optimization, or related roles within an E-commerce environment.
• Proficiency in analytics tools such as Google Analytics, Shopify Analytics, and Hotjar.
• Experience with CRO tools like Optimizely, VWO, Shoplift or Google Optimize.
• Familiarity with usability testing platforms (e.g., Shoplift, Maze).
• Basic understanding of Shopify architecture and Liquid (preferred).
• Excellent communication and collaboration skills, with the ability to present findings to both technical and non-technical stakeholders.
• Strong problem-solving mindset and attention to detail.
• Experience in E-commerce design or development, particularly within Shopify ecosystems.
• Familiarity with A/B testing methodologies and tools.
• Knowledge of regional markets (Southeast Asia, Australia, UK or the US).