Senior Media Specialist

## Join Us At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact. ## Role Purpose Drives the strategic planning, execution, and optimization of our multi-channel media investments to accelerate brand growth and customer acquisition. Reporting to the Media Associate Manager, this role acts as the internal subject matter expert, turning business goals into high-performing media campaigns, managing agency partners, and maximizing marketing ROI through rigorous, data-driven optimization. ## Key Accountabilities * Media Strategy Execution & Campaign Management: End-to-end planning, execution, and optimization of multi-channel media campaigns (paid search, social, programmatic, and traditional media) to meet business objectives. * Budget Allocation & Optimization Decisions: Ownership of the allocated media budget; authorized to shift spend between channels in real-time based on performance metrics to maximize ROI. * Performance Analytics & Reporting: Developing and maintaining campaign performance dashboards; translating complex data into actionable insights for leadership and cross-functional teams. * Audience Targeting & Data Governance: Ownership of first-party and third-party data strategy across ad platforms; responsible for defining high-value audience segments and ensuring all tracking deployment complies with modern privacy regulations * Competitor Intelligence & Share of Voice (SOV) Monitoring: Leading continuous competitive analysis and market benchmarking; authorized to pivot tactics or propose new channel entries to protect and grow the brand's share of voice. ## Core Competencies, Knowledge and Experience * Platform Proficiency: Advanced hands-on experience with major ad platforms and tools (e.g., Google Ads, Meta Ads Manager, TikTok Ads Manager, Etc.. * Data-Driven Analytical Skills: Strong capability to interpret complex datasets, run A/B testing methodologies, and leverage attribution modelling to optimize the customer journey. * Agility & Trend Awareness: Deep understanding of emerging media trends and evolving platform algorithms to keep the brand ahead. * Cross-Functional Collaboration: Proven capability to work with cross-functional teams (partnering with Brand, Product, and Web teams) Must have technical / professional qualifications: * Media Expertise & Proven Track Record: Minimum of 2– 4 years of experience in media planning and buying (agency or in-house) with a proven history of managing high-budget campaigns. ## Not a perfect fit? Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity. ## Who we are We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same. Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance. Together we can.