PPC/Digital Marketing Specialist

Job Objective We are seeking a PPC/Digital Marketing Specialist to join our digital marketing team and drive performance marketing strategies for Wakanow. This role is pivotal in scaling our online presence, optimizing campaigns, and delivering measurable results. Job Description Manage and optimize Google Ads, Meta Ads, and other PPC platforms to achieve campaign objectives such as ROAS, lead generation, and traffic growth. Conduct thorough keyword research, ad copy creation, and A/B testing to maximize campaign performance. Analyze campaign performance using Google Analytics and provide actionable insights to improve outcomes. Prepare and present detailed reports on KPIs and overall campaign performance for management review. Develop strategies to reduce CPC, increase CTR, and improve conversion rates. Optimize landing pages in collaboration with the design and web development teams to boost campaign results. Utilize tools like Adjust and Mixpanel to measure and enhance the impact of PPC campaigns across multiple channels. Monitor customer behavior and marketing attribution for precise data-driven decisions. Leverage industry trends and competitor analysis to tailor campaigns specific to the travel industry. Collaborate with the marketing team to align PPC campaigns with broader brand goals and seasonal promotions. Requirements Requirements Minimum of 3 years’ experience in managing Google Ads and Meta Ads. Proficiency with Google Analytics for campaign reporting and insights. Strong analytical skills and experience interpreting performance data to make strategic decisions. Experience managing large-scale PPC budgets with a focus on ROI and growth. Experience with Adjust and Mixpanel tools. Familiarity with CRO (Conversion Rate Optimization) and landing page best practices is a plus. Strong attention to detail and ability to manage multiple campaigns simultaneously. Excellent communication and presentation skills for internal and external stakeholders.