Area Manager - West NL

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  You coach your Store Managers with clarity and structure, helping them find their own answers rather than handing them yours

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  You run regular performance conversations and 1:1s, and you hold the standard consistently across stores

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  You plan for succession in every store. You develop Team Leads into future SMs and grow brand ambassadors in every team, and you use our pay grades and training progression to give people a clear path

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  You support hiring for key roles, and make sure onboarding sets every new starter up well

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  You create a culture people want to be part of, and stay in: fair, ambitious and energised

• You own the results you can steer: wage cost against budget, stores open and running on time, store standards and team health. Together with Marketing and Product you drive revenue, making sure every campaign and range lands in every store

• You use the store health dashboard with your SMs to steer on the drivers that grow a store: footfall, CPG sales, loyalty and food revenue

• You manage labour smartly: wage cost on budget, and hours and payroll right first time

• You turn data into action. You find the gaps between stores and close them by copying what the best stores do

• You make every store part of its neighbourhood, with regular community activity in every store

• You work closely with our Marketing Team to deliver our campaigns impactfully in our stores

• You share best practice with the other Area Managers and the wider Store Management Team

This is a role for someone who’s led managers, not only teams. You know how to get results through other people, and how to grow people while you do it.

• 8+ years of experience in hospitality or retail, including 3+ years in multi-site management

• A track record of coaching managers to own their results

• Confidence with numbers. You can read a P&L, a labour report and a dashboard, and you know what to do next

• Strong operational instincts and a sharp sense of ownership, structure and service quality

• Fluency in English (Dutch is a strong plus)

• Availability of 38 hours/week, flexible across the week, including weekends when the region needs it

• Willingness to travel across your region every week

We lead with purpose. We are direct, but kind. We give feedback to help each other grow. We make mistakes, but we own them. We move fast, but we don’t move alone.

We live by three principles:

If that sounds like you, we’d love to meet. Let’s start with a cup of coffee!