Brand Media Strategy & Analytics Manager

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.

In this hybrid role, you will report to a Brand Media & Analytics Lead.

• Lead the strategy and deployment of high-impact brand media across digital (CTV, programmatic video, paid social) and high-visibility offline channels (linear TV, OOH, cinema, local sponsorships) to build market-wide familiarity.
• Partner on full-funnel media strategy alongside the Growth team ensuring brand media flights create a high-intent audience pipeline that performance marketing can efficiently retarget and convert into active riders.
• Manage and track strategic allocation of brand media budget balancing upper-funnel brand health goals with lower-funnel acquisition needs to maximize overall marketing efficiency.
• Guide agency partners in developing media plans that build brand awareness and trust while maintaining the agility precise targeting and frequency caps required for performance-adjacent scaling.
• Collaborate with growth and data teams to build unified audience segmentation strategies using first-party data and brand lift insights to feed growth marketing lookalike models.
• Work cross-functionally to map how upper-funnel brand investments directly impact downstream growth metrics, including foundational MMM (Mixed media modeling).

• 7+ years of experience managing large-scale paid media campaigns with a proven track record of successfully running brand-building initiatives that directly accelerate growth marketing velocity.
• Direct experience working hand-in-hand with growth performance or lifecycle marketing teams to pass audiences seamlessly through the consumer journey from awareness to first ride.
• Deep operational knowledge of both brand-heavy mediums (Out-of-Home, linear/connected TV, audio) and highly targeted digital platforms (Meta, YouTube, TikTok, programmatic DSPs).
• Proven success managing top-tier media planning and buying agencies with the ability to ruthlessly prioritize deliverables negotiate inventory and maintain strict creative standards.
• Strong fluency in brand health tracking (awareness consideration trust) coupled with a solid understanding of performance metrics (CAC LTV conversion rates and ROAS).
• Exceptional communication skills with a track record of aligning creative teams, product marketing, growth and finance teams around a singular cohesive media narrative.

• Prior experience driving integrated marketing for high-density localized marketplaces like ride-hailing micromobility or on-demand delivery networks.
• Experience scaling brand media footprint into brand-new geographic territories where localized operational constraints require agile geo-fenced media deployment.
• Familiarity with how Media Mix Modeling (MMM) Multi-Touch Attribution (MTA) and matched-market lift testing help prove the economic value of brand media on long-term performance.
• An intuitive sense of how to use paid media to overcome consumer skepticism and mainstream a completely novel transit category.
• Deep familiarity utilizing Google’s advanced enterprise tools (e.g. Display & Video 360 Ads Data Hub YouTube Select) to execute highly sophisticated brand campaigns.
• Thrive in a rapidly evolving competitive and regulatory landscape with the capacity to pivot creative assets and media weights on short notice.

• As required <10% of the time.