Marketing Manager

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

Job Opening: Marketing Manager (Columbian Market)

Job Duties:

• Leverage analytics to diagnose core performance outcomes, including sales, market share, penetration, for the Colombian category, translating data into actionable business pivots.
• Develop and refine Go-to-Market strategies to maximize new user acquisition and traffic during peak promotional windows.
• Conduct rigorous price elasticity studies and competitive benchmarking to design dynamic pricing strategies that optimize both financial yield and market competitiveness.
• Synthesize macroeconomic indicators, consumer trend reports, and historical internal data to build a comprehensive long term rolling strategic roadmap.
• Research into the Colombian community’s purchasing habits, utilizing cluster analysis and segmentation to drive hyper personalized loyalty initiatives.
• Analyze the ROI of multi-channel marketing campaigns (Email, App-push, Social) using attribution modeling to refine content strategy and media spend.
• Utilize “Basket Analysis” and “Gap Analysis” to curate a product mix that balances high-velocity cultural staples with innovative, high margin emerging trends.
• Serve as the analytical bridge between Marketing, Ops, and Supply Chain to optimize inventory turnover and ensure product availability aligns with forecasted demand.
• Translate complex data sets into compelling narratives for executive-level presentations, influencing the broader organizational strategy for the Colombian market.

Job Requirements: Job requires a bachelor’s degree in Business Administration or related fields and 24 months of experience as a Brand Manager, Marketing Manager or related position. Candidate must have 2 years of professional experience in:

• Product assortment planning and category management
• Pricing strategy and pricing analysis
• Promotional planning and campaign execution
• Go-to-market strategy development and execution
• Consumer trends analysis and use of data-driven insights
• Vendor management and supplier coordination
• Cross-functional collaboration across marketing, supply chain, and operations

Employer will accept any suitable combination of education, training, or experience. Employer will accept a bachelor’s degree (or foreign equivalent) in one of the requisite fields followed by 24 months of experience in the position of Brand Manager, Marketing Manager or related position.