Digital Analytics Engineer

Key Responsibilities. 

Design, implement, test, and maintain digital tracking and tagging solutions across websites and digital platforms, with a strong focus on Google Tag Manager (GTM) and Google Analytics 4 (GA4). Configure and manage GTM tags, triggers, variables, data layers, and event tracking. Configure and maintain GA4 events, parameters, conversions, custom dimensions, and audiences. Develop and maintain digital measurement and tagging plans, translating business, product, and marketing requirements into technical tracking specifications. Ensure accurate tracking of user journeys, page views, clicks, conversions, form submissions, campaigns, and other key digital interactions; partner with developers on data-layer implementation. Conduct tag audits, troubleshoot implementation issues, and validate data using GTM Preview/Debug mode, Google Tag Assistant, browser developer tools, and analytics-debugging tools. Maintain tracking documentation, data-layer specifications, implementation guides, and QA processes. Ensure tracking implementations align with data-governance, consent, and privacy requirements. Partner with business, marketing, product, engineering, and analytics teams to improve measurement frameworks, tracking architecture, data accuracy, and overall digital-data quality

Required Skills. Upto 5 years of experience in Digital Analytics, Web Analytics, Marketing Technology, or a related field. Strong hands-on experience with Google Tag Manager (GTM) and Google tagging — mandatory. Strong hands-on experience with Google Analytics 4 (GA4), including event, parameter, conversion, and audience configuration. Experience with event tracking, conversion tracking, campaign tracking, and digital measurement. Good understanding of data-layer implementation and the ability to work with developers on tracking requirements. Experience troubleshooting, testing, auditing, and validating analytics and tagging implementations. Working knowledge of JavaScript, HTML, and CSS for tracking implementation and debugging. Strong analytical, problem-solving, and attention-to-detail skills. Excellent verbal and written communication skills. Strong stakeholder-management skills, with the ability to collaborate effectively across product, marketing, business, and engineering teams. 

Good to Have. 

Google Analytics Certification. Experience with Google Ads conversion tracking and campaign measurement. Knowledge of Looker Studio or other analytics and reporting tools. Exposure to Google Search Console. Experience with BigQuery and GA4 data exports. Knowledge of server-side tagging and consent-management platforms, with an understanding of cookies and privacy-compliant tracking practices. Exposure to Adobe Analytics and/or Adobe Launch. Basic knowledge of SQL

Must-have skills

Web Analytics, GTM, GA4

Good-to-have skills

ADOBE, SQL, Looker Studio