National Sales Development Manager

Key Responsibilities

• Work closely with the CEO on strategic, operational, and commercial priorities, ensuring timely execution and follow-up.
• Leverage extensive Channel Sales experience to support business growth, distribution expansion, and revenue-generation initiatives.
• Assist in developing and executing national sales strategies across distributors, dealers, retailers, modern trade, and other relevant channels.
• Coordinate with sales leadership and regional teams to track targets, performance, market opportunities, and key business initiatives.
• Analyze sales reports, channel performance, market trends, and regional data to provide actionable insights to the CEO.
• Support the CEO in identifying opportunities for market expansion, channel development, and improved sales productivity.
• Drive cross-functional coordination between sales, marketing, operations, finance, supply chain, and other teams.
• Prepare business reviews, MIS reports, presentations, dashboards, and briefing documents for leadership meetings.
• Track key decisions and action items from leadership discussions and ensure timely closure with relevant stakeholders.
• Build and maintain strong relationships with internal and external stakeholders, including distributors, channel partners, senior sales leaders, and business associates.
• Support strategic initiatives, special projects, and business reviews led by the CEO.

Must-Have Skills

• Channel Sales
• 15–20 years of overall professional experience, preferably with substantial experience in healthcare consumer products, FMCG, consumer healthcare, pharma, or allied sectors.
• Proven experience managing or leading National Channel Sales operations.
• Strong understanding of distributor and channel networks across multiple regions.
• Excellent commercial, analytical, negotiation, and business-planning skills.
• Ability to work directly with senior leadership and handle confidential and high-priority business matters.
• Strong communication, presentation, coordination, and stakeholder-management skills.

Good-to-Have Skills

• Channel Management
• Trade Marketing
• Regional Sales
• Experience managing large-scale distributor and dealer networks.
• Understanding of consumer healthcare market dynamics and go-to-market strategies.
• Experience working with national and regional sales teams.

Ideal Candidate

The ideal candidate is a seasoned sales and business professional who can move comfortably between strategic discussions with the CEO and hands-on execution with sales and channel teams. They should be highly organized, proactive, commercially sharp, and capable of independently driving critical initiatives to completion.