TikTok Marketing Strategist

India·MumbaiFull-timemid

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Quick Summary

Overview

This role is for one of Weekday’s clients Min Experience: 1+ yearsLocation: Mumbai, Maharashtra, IndiaJobType: full-time We are looking for a creative, trend-savvy,

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Requirements

~1 min read

At least 1.5 years of hands-on experience in TikTok marketing, short-form video marketing, social media management, content creation, or influencer campaigns.
A portfolio or examples of TikTok accounts and campaigns created or managed, demonstrating measurable results.
Deep understanding of TikTok trends, content formats, platform algorithms, and creator culture.
Practical experience managing influencer or creator partnerships.
Bachelor's degree in Marketing, Communications, or a related discipline.
Excellent written and verbal communication skills.
Ability to work independently, take initiative, manage multiple priorities, and solve problems proactively.

Responsibilities

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Develop and manage the overall TikTok marketing strategy, including content pillars, campaign planning, and publishing calendars.
Ideate, script, and brief engaging short-form video content covering trends, creative hooks, product demonstrations, unboxings, gameplay, and parenting-related topics.
Identify relevant trends, sounds, cultural moments, and audience conversations, translating them into timely and brand-aligned content.
Create compelling captions, on-screen text, and product messaging that effectively communicate product features, value propositions, and brand positioning.
Ensure all content aligns with the brand's narrative, tone of voice, and visual identity.

Identify, onboard, and manage creators and influencers, particularly in the parenting, education, family, and toys categories.
Develop and manage user-generated content (UGC) and affiliate marketing programmes, including TikTok Shop affiliate campaigns.
Build and engage the brand community through comments, duets, stitches, live sessions, challenges, and other platform-native formats.
Support TikTok Shop operations, including product listings, promotional activities, live shopping initiatives, and creator-led sales campaigns.
Build strong relationships with creators and manage collaborations to drive authentic brand engagement and product discovery.

Coordinate with the performance marketing team to plan and optimise TikTok advertising campaigns, including Spark Ads, in-feed ads, and TikTok Shop ads.
Monitor key performance metrics such as video views, engagement, follower growth, click-through rates (CTR), conversions, and Gross Merchandise Value (GMV).
Analyse campaign performance and audience insights to identify opportunities, improve content effectiveness, and optimise marketing strategies.
Gather feedback and inputs from sales, product, and marketing teams to develop relevant content and improve campaign messaging.
Repurpose high-performing TikTok content across Instagram Reels and YouTube Shorts wherever relevant.

Experience developing marketing campaigns for a US-based audience.
Hands-on familiarity with TikTok Shop, TikTok Ads Manager, and Spark Ads.
Basic video editing skills using tools such as CapCut, InShot, Adobe Premiere Pro, or similar platforms.
Exposure to direct-to-consumer (D2C), toys and games, children's products, parenting, or consumer brands.