~23d ago

Head of Growth & Expansion Germany (m/w/d)

Netherlands·Wellis Hqexecutive

MarketingGrowth Manager

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Quick Summary

Key Responsibilities

paid social, search, creative, landing pages, propositions, partnerships, price points, whatever moves the number.Spend at the speed the market allows, not the speed that feels comfortable.

Technical Tools

MarketingGrowth Manager

Wellis is a fast-growing healthtech scale-up reinventing healthcare. We are building the first truly integrated health platform in the Netherlands, offering on-demand care for everyday health needs such as weight loss, hair loss, sexual health, and more — and we are now bringing it to Germany.

Our platform covers the full journey: from diagnosis and medical assessment to prescription and delivery at home. By combining medical expertise, technology, and data, we make healthcare smarter, more accessible, more personal, and easier to use.

We are growing quickly, which means we are building the structures, teams, products, and processes that will help us scale responsibly. You will join an ambitious, international team where ownership is encouraged, collaboration is key, and impact is visible from day one.

About the Role

~1 min read

Germany is our next big bet. You'll rapidly scale Germany from a working funnel into our largest market, and build the German organisation that can carry it.

This is a brand-new, mostly commercial role in a B2C business: our customers are patients who find us online and sign up themselves. That means growth here comes from marketing primarily. You own German growth end to end.German revenue growth is the number that matters most in this role, alongside new customers, churn and customer satisfaction.

You'll start lean. Shared teams such as technology, data, marketing and care also serve the Netherlands. You'll build dedicated German roles as the volume comes. There's no ready-made team or fixed plan: you get to shape both.

You'll report directly to our CEO and bring the German view into the leadership team. Targets are set with the CEO each quarter and move with the plan: you own the numbers, not a fixed finish line.

Requirements

~1 min read

A track record of taking something small and making it big, fast, as a growth or expansion lead in a B2C business, such as D2C, e-commerce, consumer subscription or digital health (this is essential). You would rather ship at 80 percent this week than at 100 percent next quarter.