Product Marketing Manager

Requisition ID: 73429 About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. ## This role in summary Whirlpool is currently seeking a qualified candidate for the role of a Product Marketing Manager opening to join our Cleaning organization on the Product Strategy & Launch team. This role will be based in Benton Harbor, MI, onsite. The Product Marketing Manager will lead a cross functional team composed of consumer insights, brand marketing, engineering, manufacturing, sales, finance, and external stakeholders to define & deliver cleaning products, such as dishwashers, that improve life at home. This person will also translate winning products into compelling stories and go-to-market plans for our portfolio of brands (Whirlpool, KitchenAid, Maytag, and Amana). ## Your responsibilities will include * Lead cross functional teams that deliver new Cleaning products to market * Harness consumer insights, shopper research, competitive benchmarks, and brand positioning to make product and product feature decisions that will have compelling value for our customers * Partner with finance to build and present robust business cases, including pro forma financials, capital requirements, and key performance metrics * Launch new products with effective marketing plans: connect product design and aesthetics to shopping behaviors (First Moment of Truth), and connect product functional benefits to consumer needs (Second Moment of Truth) ## Minimum requirements * Bachelor’s Degree * 3+ years of experience in marketing, brand management, product management or engineering ## Preferred skills and experiences * Bachelor’s Degree in Marketing * Growth mindset: consumer-centric, insight-led, and naturally curious with a passion for solving complex problems and challenging the status quo * Strong leadership and communication skills, with a proven ability to present complex topics both analytically and creatively * Excellent critical thinking, sound business judgment, and decisive problem-solving abilities * Proven success operating and delivering results in a fast-paced, matrixed global organization * Strong strategic acumen with the ability to turn data and insights into actionable business strategies * Highly collaborative approach with a strong track record of building cross-functional partnerships ## What we offer Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required). ## Additional information Whirlpool’s Ways of Working Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including: * Always On Flexibility \- You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. * Two-Week Work from Anywhere \- Minimum of one-week increments for a total of two weeks per year. * Sabbatical \- Four weeks paid leave after every five years of service. Connect with us and learn more about Whirlpool Corporation See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.