Community Relations Director

Wingate at Silver Lake - SNF

Schedule: Full Time
Salary: Up to $78K

SNF Experience Preferred

Your Career. Your Calling. Our Commitment to Exceptional Care.

At Wingate Living, we're more than just senior living--we're builders of lifestyles, friendships, and communities you'll be proud to be part of. As a family-owned company with over 30 years of experience throughout Massachusetts and Rhode Island, we offer a unique blend of healthcare and hospitality through a full continuum of premier services.

Essential Duties and Responsibilities:

• Maintain maximum occupancy at Wingate
• Develop professional relationships with referral sources and provide community outreach
• Plan marketing events that bring a variety of different groups to Wingate and provide the maximum exposure of all campus entities
• Conduct tours to effectively present the facility and convert prospective residents
• Initiates and maintains contact with prospective residents, referral sources and others
• Work cooperatively with the team to promote Wingate
• Develop a marketing plan each calendar year to plan events, advertising, and budgetary needs. Responsible for staying within the budget allowed.
• Screen inquiry calls, mail marketing collaterals and information to prospective residents, and provide tours as needed
• Return all calls in a timely manner
• Availability to provide weekend and evening tours when necessary
• Participate in manager on duty responsibility following the campus rotation schedule
• Reports any resident/family/staff concerns (as reported) to the Administrator at Wingate to ensure that quality of care, hospitality, and resident needs are managed appropriately.
• Communicates any building issues to the Maintenance Director or Executive Director
• Take part as a management team member in providing mandatory in-service programs to staff
• Take responsibility to complete all mandatory in-service requirements required
• Must always promote all entities of the campus and project a positive image in attitude, professional attire, and by extending the hospitality and customer service expected of a Wingate employee
• Build and maintain strong relationships with referral sources through regular external calls, networking and community engagement with healthcare providers, organizations and professional groups
• Maintain knowledge of the local market, key accounts, and competitors to effectively position the center’s services and value proposition
• Assist in shopping for items necessary for respite needs, promotional needs, and employee appreciation gifts.
• Responsible for being a team member and assisting other departments when called on and necessary to provide superior service to residents at Wingate
• Take an active role in organizations that have memberships with.
• Become acquainted with all residents and take part in family events sponsored at Wingate

All other duties as assigned by Administrator