Growth Copywriter

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

We are looking for a data-backed, empathetic Growth Copywriter to own the performance and optimization of our end-to-end messaging ecosystem. At Winona, copy isn’t just about sounding nice. It’s a measurable variable in our growth funnel. You will design and execute rapid copy experiments across our paid acquisition, intake flows, and lifecycle retention loops to help women confidently access bioidentical HRT and menopause care.

• 5+ years of dedicated copywriting experience specializing in direct-response, conversion copywriting, or growth marketing.

• DTC Telehealth, Wellness, or HealthTech experience is highly preferred. You understand how to write about sensitive health topics with clinical authority and deep empathy.

• A portfolio backed by data and results — the exact copy variants you tested, the structural or psychological changes you made, and the quantifiable lift they produced in metrics like CTR, quiz completion, or conversion rates.

• Deep lifecycle marketing mastery: significant experience building and optimizing automated email and SMS flows (onboarding, retention, win-backs), rather than just writing one-off promotional campaigns. You know how to nurture a lead over time.

• A strong foundation in A/B testing mechanics — comfortable formulating clear copy hypotheses, understanding sample size requirements, and knowing when a test result has achieved true statistical significance.

• The balance of empathy and compliance: a proven ability to write about highly sensitive personal health topics (menopause symptoms, hormonal changes, wellness) with profound empathy while strictly adhering to healthcare compliance rules and ad-network medical restrictions.

• An experimenter’s ego — you don’t take copy critiques personally. You’re obsessed with letting consumer behavior and performance data crown the winning angle.

As a full-time member of our team, you’ll enjoy:

• Remote-first, work wherever you choose

• Unlimited paid time off

• Paid non-working holidays per country of residence

• Medical/ Dental/ Vision insurance (US-W2)

• Referral bonuses

• Financial support for online courses

• Fun and casual work environment

• Employee engagement activities and virtual gatherings

• We are a diverse, global team! 🌍

Equal Employment Opportunity

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.