Fractional, Vice President, GTM Strategy (Technology Services)

Our client is seeking an experienced Fractional Vice President, Go-to-Market Strategy to help refine and execute the commercial strategy for a growing technology company focused on AI-driven solutions, enterprise technology, and managed services.

This executive will partner with leadership to evaluate product positioning, messaging, ideal customer profiles, pricing strategy, and overall go-to-market execution. The ideal candidate has successfully commercialized new technology offerings and helped early-stage or growth companies accelerate revenue by aligning product, marketing, and sales.

• →Assess current go-to-market strategy and identify opportunities to improve commercial execution.
• →Define and refine value propositions, messaging, and market positioning.
• →Evaluate target markets and ideal customer profiles.
• →Develop scalable sales processes and customer acquisition strategies.
• →Partner with leadership to align product development, marketing, and sales initiatives.
• →Provide guidance on pricing strategy, competitive positioning, and commercialization planning.
• →Assist with investor and customer-facing messaging as appropriate.
• →Establish KPIs and metrics to measure commercial performance.
• →Coach leadership and sales teams on executing a repeatable go-to-market strategy.

• 10+ years of experience in go-to-market strategy, commercial leadership, or product commercialization.
• Experience launching or scaling AI, SaaS, enterprise software, cloud, cybersecurity, or technology-enabled services.
• Background working with founder-led, venture-backed, or high-growth technology companies.
• Demonstrated success bringing new products or services to market.
• Strong understanding of B2B enterprise sales and product marketing.
• Experience working in a fractional, interim, or consulting leadership capacity is preferred.