Paid Ads Specialist

Our client is looking for a Paid Ads Specialist to join their team full-time in a 100% remote role. They operate in the digital marketing agency space and have delivered consistent growth in recent years by managing high-performance Google Ads and Meta Ads campaigns for growth-focused businesses. This role is hands-on and execution-driven. The Paid Ads Specialist will be responsible for building, managing, and optimizing paid media campaigns across Google and Meta, with a strong focus on performance, efficiency, and clear reporting. This is not a junior or purely strategic role. Execution and results matter. Responsibilities Plan, launch, manage, and scale paid media campaigns across Google Ads and Meta platforms Support additional advertising channels as needed, including Bing Ads, TikTok Ads, and programmatic platforms Continuously optimize campaigns to meet performance goals and maximize return on ad spend Analyze performance data and identify trends to proactively implement improvements Troubleshoot and resolve tracking, delivery, and performance issues efficiently Ensure campaigns run smoothly with minimal downtime or data discrepancies Implement and manage tracking using GA4, Google Tag Manager, and Google Search Console Integrate Zapier workflows to support CRM and lead tracking processes Set up and manage CallRail tracking to evaluate call quality and conversion performance Create clear, actionable performance reports Deliver insights and recommendations, explaining not only what is happening, but why and how campaigns can be scaled Requirements Hands-on experience managing and optimizing Google Ads campaigns Experience working with additional paid media platforms such as Meta Ads, Bing Ads, or programmatic advertising Solid understanding of performance tracking and attribution tools Strong analytical and data-driven decision-making skills Ability to manage multiple active campaigns in a fast-moving agency environment Excellent written and verbal communication skills Comfortable working independently in a fully remote setting while collaborating with a distributed team Highly detail-oriented with a focus on delivering high-quality, accurate work Qualifications Proven background in paid media management within an agency or multi-client environment Experience working with lead generation-focused campaigns Strong problem-solving skills and ability to act quickly when performance issues arise Benefits Full-time position. 100% remote work. Long-term opportunity with a performance-focused agency. Exposure to diverse clients and industries. Clear expectations and measurable KPIs. Collaborative and growth-oriented team culture.