Performance Marketing Manager

Our client is looking for a Performance Marketing Manager to step into an established paid media program and independently manage execution across paid search and paid social channels with minimal ramp-up time. They operate a digitally native, multi-brand e-commerce platform in the home improvement industry and have expanded their portfolio in recent years through new product launches and strategic acquisitions. The ideal professional is an experienced, hands-on operator with strong analytical judgment, deep advertising platform knowledge, and demonstrated experience incorporating AI into everyday marketing workflows. This is a full-time, fixed-term opportunity designed to provide coverage during a planned leave of absence. The engagement is expected to begin in early September 2026 and continue through December 2026. This is not an advisory or project-only position. The selected professional will take direct ownership of active campaigns, ongoing optimizations, reporting, testing, and documentation. Responsibilities Assume responsibility for the daily management of active paid search and paid social campaigns while maintaining performance stability during the transition. Monitor budget pacing and adjust bids, campaign structures, targeting, and allocation based on performance data. Manage paid media programs supporting both e-commerce revenue and lead generation objectives. Oversee Google Ads and Microsoft Ads campaigns, including Shopping campaigns, feed-driven structures, and automated bidding strategies. Build, execute, and refine prospecting and retargeting campaigns through Meta Ads Manager. Align campaign execution with full-funnel customer acquisition goals. Apply AI-powered tools and automation to improve campaign workflows, bidding processes, analysis, copy development, and reporting. Plan and execute ongoing A/B tests across campaigns, audiences, creative elements, and landing experiences. Maintain an organized testing record and document conclusions, outcomes, and recommended next steps. Prepare recurring performance reports with concise insights, business implications, and actionable recommendations. Adapt reporting for detailed channel reviews and presentations to senior stakeholders. Collaborate with internal marketing, creative, analytics, merchandising, and business teams to keep initiatives aligned. Manage multiple campaigns and priorities independently without requiring close day-to-day supervision. Document campaign structures, operating procedures, tests, and optimization decisions throughout the engagement. Prepare complete handoff materials to support a smooth transition at the end of the assignment. Requirements 5+ years of hands-on paid media experience, specifically within e-commerce environments. Demonstrated experience managing significant advertising spend, $8K - $10K+ in monthly paid media budgets. Advanced practical expertise with Google Ads and Microsoft Advertising. Strong experience with Google Shopping, product feeds, feed-based campaign structures, and automated bidding. Working experience with Meta Ads Manager, particularly prospecting and retargeting campaigns. Previous responsibility for both e-commerce acquisition and lead generation campaigns. Strong knowledge of GA4, web analytics, attribution, and performance measurement. Ability to evaluate campaigns using KPIs including ROAS, CAC, conversion rate, revenue, CPL, and acquisition volume. Practical experience incorporating AI tools into marketing workflows, such as campaign analysis, copy iteration, automation, reporting, or optimization. Proficiency creating reports and presentations with Excel and PowerPoint. Strong analytical ability with the judgment to turn campaign data into practical optimization decisions. Excellent organizational skills, documentation habits, and attention to detail. Ability to take ownership of existing live advertising accounts with limited onboarding. Proven ability to manage multiple priorities and deadlines independently while maintaining accuracy. Fluent English communication skills, both written and verbal. Qualifications Previous experience in an agency, freelance, consulting, contract, or fixed-term environment is strongly preferred. Experience managing paid media across a multi-brand e-commerce portfolio is highly desirable. Familiarity with Looker, Power BI, Looker Studio, or comparable BI/data visualization platforms is preferred. Exposure to Pinterest Ads, TikTok Ads, or other emerging paid advertising channels is a plus. Experience collaborating cross-functionally with creative, merchandising, analytics, marketing, and leadership teams is valuable. Strong presentation and communication abilities, particularly when translating technical advertising results for non-technical stakeholders. A proactive, execution-oriented approach and confidence making independent campaign optimization decisions. Benefits Full-time opportunity. 100% remote work arrangement. Fixed-term engagement from early September through December 2026. Opportunity to take ownership of active paid media programs across a diversified e-commerce portfolio. Exposure to both e-commerce and lead generation acquisition strategies.