Director, Product-Media & Creative Activation

Who we are:

We create data products and technology that make advertising work better for people.

WPP Open is WPP’s intelligent marketing operating system, fuelling growth for the world’s most admired brands. Purpose-built for an era that demands a modern approach to data management, usage, and brand growth, we deliver modular products and interconnected capabilities across the marketing lifecycle.

Operating globally across WPP, we empower marketers and agencies to drive sustainable, data-enabled growth through connected technology and intelligent automation.

Who we are looking for:

As Director of Product Management – Media & Creative Activation & Optimization, you will lead a core capability area within Unified Activation in WPP Open, focused on executing and optimizing media and creative performance at scale.

This capability area spans the full path from creative handoff to live, optimized delivery — covering creative readiness, campaign activation, campaign optimization for media and creative, and the governance that keeps work consistent across platforms.

• →Deep expertise in at least one activation domain — such as campaign activation, creative management, trafficking, optimization, or governance — with the ability and appetite to broaden across the wider suite.
• →Evidence of building and operationalizing automation or product capabilities that solve real workflow or activation problems.
• →Evidence of taking solutions beyond concept or requirements into practical use, including driving adoption or measurable workflow improvement.
• →Hands-on experience using agentic and AI-assisted tools to prototype product concepts, explore technical systems, accelerate documentation, and communicate ideas.
• →Ability to lead multidisciplinary teams spanning Product Ownership, Engineering, Data Science, Support, and Enablement through influence rather than formal reporting lines.
• →Strong stakeholder-management and communication skills, with the ability to translate complex agency and client problems into clear product priorities.
• →Sufficient technical fluency to work effectively with engineering, architecture, and data teams and make informed product decisions.

• Formal product-management experience at Senior Product Manager or Director level.
• Experience owning or delivering enterprise SaaS, AdTech, or MarTech products.
• Experience managing or leading delivery across Engineering and Data Science teams.
• Broader activation knowledge across creative, media, trafficking, governance, and campaign optimization — including in-flight structured optimization, agentic troubleshooting, and dynamic / creative optimization workflows.
• Experience with major advertising and activation platforms such as Google Ads, DV360, CM360, Meta, Amazon Ads, The Trade Desk, and relevant third-party activation technology (e.g. Grasp, Smartly, Concord, SKAI).
• Experience developing ML/AI-driven optimization products, automated decision systems, or agentic workflows.
• Technical experience with API-led integrations, relational data models, and SQL.
• Experience working within agile product-delivery environments and frameworks such as Scrum, Kanban, or Shape Up.
• Day-to-day fluency with modern AI-assisted product workflows (e.g. rapid prototyping, codebase exploration, automated documentation).

• Strategic thinker: Capable of decomposing complex, fragmented media operations into unified, automated software products.
• Builder mindset: Comfortable moving quickly from problem definition to prototype, production and adoption rather than stopping at strategy or requirements.
• High autonomy: Able to establish direction, make informed product decisions and run with an area of ownership without requiring close management.
• High ownership: Demonstrates resilience and operational discipline in managing cross-functional initiatives under shifting technical landscapes.
• Natural collaborator: Builds strong partnerships across technical teams, agency practitioners, and executive leadership.
• Curious and adaptable: Able to develop knowledge across the wider activation ecosystem as products, channels and technologies evolve.

Who you are: