Enablement Lead EMEA

The Enablement Lead (EMEA) accelerates adoption of WPP Enterprise Technology products in market. The role translates global product strategy into regional rollout plans, orchestrates stakeholder readiness, and measures value realization (adoption %, time-to-value, enablement NPS), ensuring that enterprise platforms deliver outcomes for agencies and markets in the region

Strategy & Demand

• →Shape and qualify market demand; align initiatives with domain roadmaps and architecture.
• →Translate global product strategies into regional execution plans and benefit hypotheses.
• →Feed demand into governance forums (e.g., PRB/TSB) with clear business cases and readiness criteria.

• 7–10 years in enterprise technology enablement, program management, or regional rollout leadership within matrixed organisations.

• Proven stakeholder engagement at senior levels; ability to influence without authority.
• Experience leading multi-market product rollouts with clear governance and benefit tracking.
• Data-driven approach to enablement design and measurement (dashboards, adoption analytics).
• Fluent English (written & verbal).

Nice-to-have

• Certifications: Prosci/ADKAR, PMP/Prince2, Agile (Scrum/SAFe).
• Experience with media/advertising operations.
• Exposure to regional compliance topics (privacy, labour, finance controls).