Senior Associate, Activation Search & Social, Italy

Italy·Milan

Other

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Quick Summary

Overview

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence,

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WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

WPP Media is looking for an experienced Senior Associate, Activation Search & Social to develop strategies, manage campaigns, and ensure the seamless integration of Paid Search and Paid Social activities within broader media strategies. The role works with daily autonomy, managing campaign execution and optimization while involving the Manager in complex or non-standard cases.

Skills and Experience

Independently manage the setup, execution, and daily optimization of Paid Search and Paid Social campaigns.
Manage high-budget campaigns for large clients, ensuring strong performance and ROI under the guidance of the Manager.
Lead pre- and post-campaign analyses to identify insights and opportunities.
Provide data-driven insights and operational recommendations to clients and internal teams based on campaign data.
Mentor junior team members, particularly Associates, and contribute to knowledge sharing within the department.
Bring 3+ years of experience managing Paid Search and Paid Social campaigns.
Demonstrate proven success in handling complex campaigns and large-scale budgets.
Possess a strong strategic mindset and the ability to make data-driven decisions.
Demonstrate exceptional problem-solving skills and the ability to work with daily autonomy, escalating only complex or non-standard cases.
Have advanced expertise in Google Ads, Facebook Ads, Search Ads 360, Google Analytics, and TikTok.
Knowledge of Amazon Search is considered a plus.
Be highly proficient in Excel, PowerPoint, and Outlook.
Be fluent in business English, with excellent communication and presentation skills.
Use technology, including AI, proficiently to enhance client outcomes.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Our main benefits:

Corporate Benefits & Discounts Platform
Employee Wellbeing & Support Programs
Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
Dedicated e-learning platform for all employees (at least 2000+ courses)
Ticket Restaurant for every working day
Non-Occupational Accident Insurance
Company-paid Life Insurance
Tax Assistance Services Support (tax return)

#LI-Promoted

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

The employment contract will be governed by CCNL Aziende del Terziario distribuzione e Servizi.

€25.000—€42.000 EUR

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