Senior Associate, Data Analysis, Italy

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

• Collect, clean and integrate data from digital media platforms and client first-party sources.
• Build and maintain SQL data models and quality controls in cloud environments.
• Analyse multi-platform data to identify trends, anomalies and business drivers.
• Build clear and intuitive dashboards using tools such as Tableau, Power BI or Looker.
• Translate analytical findings into practical recommendations and present them to internal and client stakeholders.
• Support privacy-safe audience analysis in data clean rooms.
• Collaborate with Data Engineers to maintain reliable and scalable data pipelines and models.
• Use GenAI and automation to improve recurring analytical processes.
• Independently manage standard Data Analysis activities and assigned deliverables, taking responsibility for their quality and timely completion.
• Support junior colleagues through operational guidance, knowledge sharing and quality reviews.
• Escalate complex, non-standard or business-critical analytical issues to the Manager.
• 3+ years of experience in Data Analysis or Business Intelligence, ideally within media, consulting or marketing.
• Strong SQL skills and working knowledge of Python.
• Experience with cloud data platforms such as BigQuery or Snowflake.
• Degree in Statistics, Economics, Computer Science, Engineering or another quantitative discipline.
• Strong analytical thinking, accuracy and problem-solving skills.
• Ability to communicate technical findings clearly to both technical and non-technical stakeholders.
• Fluent Italian and good written and spoken English.

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

The employment contract will be governed by CCNL Aziende del Terziario distribuzione e Servizi.