SEO Specialist – Total Search, GEO & GSO

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

• Paid and organic search integration.
• Digital PR, entity optimisation or authority building.
• Schema markup and structured data.
• E-commerce, social search or commerce search.
• Looker Studio, Power BI or other reporting tools.
• SEO platforms such as Screaming Frog, Semrush, Ahrefs, BrightEdge or Lumar.
• AI-visibility monitoring or prompt-tracking tools.
• Automation or AI agents used for research, analysis, content or reporting.

• Self-directed: Works effectively without constant supervision.
• Proactive: Identifies and acts on opportunities.
• Curious: Actively develops knowledge of AI search and changing consumer behaviour.
• Accountable: Owns deadlines, quality and outcomes.
• Practical: Turns strategy and analysis into action.
• Collaborative: Works across disciplines rather than treating SEO as a silo.
• Adaptable: Is comfortable operating in a fast-changing area.
• Commercially aware: Understands how search contributes to client and business growth.

Within the first 6–12 months, the successful candidate will:

• Independently manage agreed SEO activities and reporting.
• Deliver technical, content and on-page improvements.
• Establish baseline measurement for traditional and AI-search visibility.
• Complete GEO/GSO assessments and convert findings into actions.
• Identify practical opportunities across paid and organic search.
• Improve collaboration between SEO, content, Digital PR, media and analytics.
• Bring useful ideas, tools and learning to the team.
• Demonstrate measurable improvements in visibility, authority, coverage or business outcomes.