Senior Associate, Social, UK

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Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications. We are at the forefront of reimagining how government engages with its citizens.

This is meaningful work with real-world impact – the kind you can point to with pride.

As Senior Associate, Social the successful candidate will rapidly develop their knowledge of paid advertising across all the key social channels, from activation through to reporting. They will also learn how to work as part of a team that plan & deliver award-winning work in a busy agency environment that has training + development at its core. 

As part of a busy Paid Social team the role is varied with several areas of focus. Account Executives will be given all the necessary training to help develop the skills required to fulfil their responsibilities. These include: 

• End-to-end set up of paid social campaigns across all the relevant social platforms. 

• Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards. 

• Monitoring campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary. 

• Working to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel. 

• Writing performance commentary that delivers valuable insight and recommendations to clients. 
• Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects. 

• Working closely with your line-manager & the wider team (including the Global Hub team) to support the delivery of high-quality work for clients.  
• Working with partners and attending regular platform training sessions to further develop your paid social skillset. 

• Responsible for managing your workload and for communicating clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. 

• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community. 

• Responsible for following the mandatory agency finance processes. Working with line-manager and to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.