Associate, Influencer Partnerships

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

This role is a fantastic opportunity for a passionate and driven individual to support the execution of best-in-class influencer marketing campaigns. You will be a key player in the team, responsible for the day-to-day management of campaigns, ensuring they are delivered on time, on budget, and to the highest standard.

• Support the development and execution of end-to-end influencer marketing strategies that align with client objectives.
• Assist in the campaign lifecycle, from influencer identification, vetting, and selection to negotiation support, briefing, and execution.
• Help build, nurture, and maintain strong relationships with a diverse network of content creators, talent agencies, and key partners.
• Support the content creation process, ensuring quality, brand alignment, and adherence to campaign timelines and legal guidelines.
• Assist in managing campaign budgets and tracking expenses to ensure cost-efficiency.
• Track key performance indicators (KPIs), support performance analysis, and assist in preparing insightful post-campaign reports.
• Act as a key point of contact for day-to-day inquiries from internal teams regarding influencer partnerships.
• Ensure all influencer collaborations are fully compliant with legal, ethical, and client-specific guidelines.
• Stay up-to-date with industry trends, new social platforms, and emerging creator talent, sharing new opportunities with the team.

• 1-2+ years of experience in influencer marketing, social media, or a related field, preferably within an agency environment.
• A developing network of relationships with influencers and creators in the Vietnamese market.
• Experience in supporting the execution of successful, data-driven influencer campaigns.
• Strong relationship-building and communication skills.
• A foundational understanding of the social media landscape, including platform-specific best practices and emerging trends.
• Good analytical skills with an ability to track campaign effectiveness and support in reporting.
• Excellent project management abilities, with a keen eye for detail, deadlines, and budget tracking.
• Persuasive and effective communication skills in both English and Vietnamese.
• A creative, proactive, and collaborative mindset.