Senior Manager, Client Marketing

• Build and own the Client Marketing strategy across the full client lifecycle
• Develop client segmentation and engagement programs
• Partner with Post Sales and Product Marketing to support product adoption
• Create lifecycle campaigns that reinforce value, adoption and partnership throughout the year
• Build programs that support retention and expansion
• Develop executive engagement programs for strategic clients
• Lead regional client roadshows and other high-value client experiences
• Create targeted upsell and cross-sell campaigns in partnership with Post Sales
• Build customer advocacy programs including case studies, references and speaking opportunities
• Develop client communications, thought leadership and value storytelling
• Track client engagement and surface insights to Post Sales
• Measure impact across engagement, product adoption, expansion and retention-related outcomes
• Coordinate execution across Post Sales, Product Marketing, Content, Creative, Events and Marketing Operations

The ideal candidate is an entrepreneurial builder comfortable creating strategies from scratch and influencing cross-functional partners without direct authority.

• 5+ years in B2B marketing, with at least 2 years in client/customer marketing, lifecycle marketing, or customer engagement (SaaS, ad tech, or martech preferred).
• Demonstrated history of designing client lifecycle programs, tiering/segmentation strategies, and expansion/cross-sell campaigns.
• Experience planning and executing end-to-end client events, roadshows, and executive networking experiences for existing clients.
• Strong understanding of retention, expansion and customer lifecycle strategy
• Experience working closely with Customer Success, Account Management or Post Sales teams
• Strong cross-functional and stakeholder management skills
• Experience with client events, executive engagement and advocacy
• Strong campaign, segmentation and program management skills
• Experienced working with CRM, marketing automation and reporting tools
• Comfortable building a new function and creating the playbook from scratch
• Confident leveraging AI tools for content acceleration, audience analysis, and workflow efficiency.
• BA/BS degree in marketing, business, or a related quantitative field preferred.

The base salary range for this role is $115,000-$125,000 base. The role is not eligible for variable compensation. Actual compensation packages are based on several factors that are unique to each specific candidate; including but not limited to skill set, depth of experience, applicable certifications, and geographic work location. This may vary depending on living location and market rate.