Associate Director, Direct Marketing & Participation - University Advancement

Direct Marketing Campaigns and Appeals:

In close collaboration with our Advancement Communications team, plan and coordinate the daily management of a large variety and volume of direct marketing projects.

• →Ensure the Direct Marketing schedule and all details are up to date in project management tool (Click Up). Track tasks, timelines, and other standard operating procedures within Click Up.
• →Coordinate direct marketing projects to ensure they are successfully completed on time and within budget; manage vendor relationships and communication, as appropriate.
• →Facilitate the proofing, editing, review, approval, and production processes for each appeal, as appropriate.
• →Develop segmentation strategy and other data variables needed for each campaign. Identify, document, and track all testing factors. Build campaign ‘workbooks’ to organize projects based upon appeal versions and audience segmentations. Support data set finalization, merge proofing and testing, and assist in resolving any data-related issues.
• →Build campaigns and source codes to ensure all appeals are able to be tracked and analyzed.
• →Work closely with data analyst on data segmentation, variables, and ask strings for appeals.
• →Work with other direct marketing colleagues to ensure all form links and QR codes have been requested, created and working appropriately.

• →Secure final approval for all Annual Giving appeals; manage the ‘send’ process for all mass-email communications. I partnership with Advancement Communications.

Loyalty Society:

• →Develop and implement the strategy of the Loyalty Society program to ensure strong donor retention at all giving levels. Work closely with the Assistant Director and Data Analyst to ensure Loyalty Society data is clean.

School/Program Liaison:

• →In collaboration with Annual Giving leadership, Advancement Communications, and our school and unit partners, support the execution of unit-specific Annual Fund appeal and project requests in accordance to standard operating procedures.

Faculty and Staff Giving:

• →Oversee strategy development and manage the day-to-day activities of our faculty and staff giving program.
• →Develop strategic communications plan to engage and solicit WashU staff and faculty.
• →Coordinate payroll deduction retention, renewal, and acquisition efforts; ensure stewardship touches are planned and appropriate benefits/communications are being issued.

Other duties as assigned – work closely with Executive Director and Senior Director to provide any additional support needed to ensure donor participation goals are met.

• Comfortable interacting with a variety of diverse audiences. Demonstrated ability to build and maintain relationships. Skilled at expressing empathy and providing premium customer service.
• A desire to work collaboratively with colleagues. Comfortable facilitating the work of teams and individuals, including peers, students, and volunteers. Excellent verbal and written communication skills to relay detailed instructions and provide or solicit feedback.
• Committed to professional growth and remaining informed of annual giving, higher education, and other industry trends and best practices.
• Familiarity with and appreciation for the mission of University Advancement programs and the activities of the department. A desire to play a meaningful role in the university’s community and to share in the community’s commitment to education and research.
• Experience in nonprofit advancement/development/fundraising, program/project management, or a field requiring the application of similar skills including marketing, advertising, communications, donor relations, etc.
• Significant experience planning and managing complex programs, projects, or marketing campaigns: setting timelines and priorities, analyzing data, working with complex reporting and data sets, coordinating work among multiple teams, maintaining vendor relationships, developing, and managing organized systems of processes and protocols, etc.
• Knowledge of university environment; experience working in educational/nonprofit organization setting is a plus.
• Experience using database, website/online form solutions, and other software platforms. Familiarity with ClickUp a plus.

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.