Associate Manager, Performance Creative Strategist

This is a hands-on performance creative role on our global creative strategy team. You write the briefs, hooks, and scripts that become our paid social ads, then read the results and write better ones. You will work under the Creative Strategy Lead, day to day with our production partners, creators, and media team. We are a small team, so you will see your work live quickly and you will know within days whether it worked. The two areas we weight most heavily are writing and reading the data.

• →Write briefs, hooks, and scripts. Turn the testing roadmap into briefs for video and static ads, with a clear observation, insight, and idea behind each one. Write the hooks and scripts yourself.
• →Run the test loop. Get variants live with the media team, read the results in Meta Ads Manager and our creative analytics tools, and bring back what to stop, what to scale, and what to try next.
• →Research. Track competitor ads, platform trends, and what our members say in their own words. Bring in ideas before they are obvious.
• →Work with production partners and creators. Run feedback rounds with editors, production partners, and UGC creators, and keep the work on strategy through to final assets.
• →Use AI tooling. We use AI tooling to tag, score, and brief creative. Use it to research faster, draft faster, and produce more variants, without lowering the bar on taste.
• →Keep the pipeline clean. Own the day-to-day hygiene of the brief board, asset naming, and tagging, so that every ad can be traced back to its concept and read in the data.
• →Adapt across markets. Help take concepts that win in one market and adapt them for others.
• →Build the readouts. Pull together the weekly creative report: what launched, what won, and what we learned.

• 3+ years in performance creative, creative strategy, paid social, or direct response
• Samples of paid social briefs or scripts you wrote, video and static, and how they performed
• Strong writing, and an eye for pacing and visual communication in short-form video
• Working knowledge of Meta Ads Manager, and comfort reading performance data without waiting for an analyst
• Regular use of AI tools in your own work
• Organized. You can run several briefs and feedback rounds at once and hit dates
• An active user of the platforms we advertise on

At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind:

• Verified Email Domain: All official correspondence from our recruiting team will originate from an @ww.com email address. 
• Live Engagement: Our hiring process requires live interaction. We do not conduct interviews or extend employment offers solely through text message, chat apps, or automated email-only exchanges.
• Financial Integrity: WeightWatchers will never ask for any form of payment from a candidate. We will never send you a check with instructions to purchase equipment or "start-up kits" on our behalf.
• Secure Data Collection: Sensitive personal information (such as banking or identity tax info) is only requested through our official, secure onboarding portal after a formal offer has been extended, never during the interview phase.

Stay Vigilant: If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at https://job-boards.greenhouse.io/ww