Senior Officer/Assistant Manager-E Commerce

Job Responsibilities · Drive growth and expansion of WWF-India’s online Conservation Products business. · Manage all existing eCommerce channels for Conservation Products, including the WWF-India online store, Amazon etc. · Manage online backend operations and product catalogue. · Monitor and optimize product portfolio performance across pricing, margins, inventory and sales. · eCommerce & Website Management o Manage and optimize the organization’s eCommerce platform and online store and Amazon o Oversee product listings, pricing, inventory coordination, promotions, and order workflows. o Ensure timely stock updates and order management across channels. o Ensure website content related to products, campaigns, and sales initiatives is accurate, engaging, and updated regularly. o Coordinate with web developers/design teams for website improvements, landing pages, and user experience optimization. o Monitor website performance, traffic, conversions, and sales analytics. · Digital Marketing & Sales Growth o Develop and execute digital marketing (DM) campaigns (with assistance from the DM team) to increase online sales and visibility of conservation products. o Plan and implement promotional campaigns around wildlife awareness days, seasonal campaigns and special events. o Manage the social media handle and generate promotional content – including designing posts and related collateral for branding and selling online o Drive customer acquisition and retention through email marketing, social media, SEO, SEM, and paid digital campaigns. Senior Officer/Assistant Manager eCommerce - Conservation Products o Collaborate with the communications team to create compelling storytelling-led campaigns aligned with the organization’s mission. · Content & Brand Communication o Develop engaging product descriptions, campaign copy and promotional content. o Ensure brand consistency across all digital sales and communication channels. o Support visual merchandising and campaign presentation across website and social media platforms. · Reporting & Analytics o Track KPIs related to online sales, campaign performance, customer engagement, and website traffic. o Generate regular performance reports and insights for internal stakeholders. · Partnerships & Coordination o Explore partnerships and collaborations that can enhance product visibility and revenue generation. o Manage onboarding and operations across new eCommerce platforms and marketplaces. Requirements Graduate in any discipline. A degree in marketing will be helpful. · Minimum 3 years of experience in eCommerce operations, online sales, or managing digital retail platforms. · Strong understanding of major eCommerce marketplaces and their backend systems, including Amazon and similar platforms. · Experience in managing online product catalogue, inventory, pricing and digital sales campaigns.