B2B Marketing Specialist

At Xendoo, Inc., we believe small business owners deserve the same financial clarity and expertise that big corporations take for granted. Since 2016, we've been on a mission to fuel the ambitions of entrepreneurs across the country — handling the bookkeeping, accounting, financial reporting, and taxes that keep businesses moving, so owners can focus on what they do best. As a VC-backed, tech-forward company, we've built proprietary technology that sits at the core of everything we do, and as a preferred partner of QuickBooks Online and Xero, our clients benefit from seamlessly integrated, best-in-class tools. With our recent acquisition of an AI platform purpose-built for CPAs, we're not just keeping pace with the future of accounting — we're leading it.

We serve the builders: franchise owners, ecommerce founders, tradespeople, medical practices, tech startups, and hospitality operators. And we don't just manage their numbers — we help them understand them, giving owners the knowledge they need to make their next big move.

Our team runs on five values that aren't just words on a wall: Care Deeply, Be Curious, Think Critically, Own It, and Be Relentless. They shape every decision we make and every relationship we build.  The goal? To champion the success of 50,000 small business owners by 2030. We're growing fast, and we're just getting started.

The Role
We are looking for a creative, versatile B2B marketer who can write, design, and publish content that drives real business results. You will own day to day content execution across social media, our blog, and our website, working directly with our Head of Growth to build brand visibility and generate qualified leads. This role is ideal for someone who understands how content performs in both traditional search and AI tools like ChatGPT, Perplexity, and Google AI Overviews.

What You Will Do

• Plan, create, and publish content across LinkedIn, Facebook, Instagram, and other social channels
• Manage community engagement, including responding to comments and messages and building relationships with our audience
• Write blog posts, articles, landing page copy, and email content for small business owners and franchise leaders
• Create content and campaigns that generate qualified leads and support the sales pipeline, including gated content, landing pages, and email nurture sequences
• Apply SEO best practices and emerging AI search (LLM) optimization strategies to increase visibility and traffic
• Design social graphics, blog images, and marketing collateral using Adobe Creative Cloud, following Xendoo brand standards
• Build and update pages in WordPress and keep website content fresh and accurate
• Track content performance and lead results and share insights to improve outcomes
• Outreach strategies in digital and traditional formats. 

What We Are Looking For

• 2 to 4 years of experience in content marketing, social media, or digital marketing
• B2B marketing experience with a track record of creating content that drives lead generation
• Excellent writing and editing skills with a portfolio of published work
• Working knowledge of SEO and how AI tools surface and cite brand content
• Experience creating and publishing pages in WordPress
• A self starter who can manage multiple projects and deadlines

Big Pluses

• Design experience with Adobe Illustrator and Google Slides
• Experience with HubSpot, Semrush, or Google Analytics
• SaaS, fintech, or franchise industry experience