Director, Brand Partnerships - Xsolla Advertising & Rewards

• Develop and execute Xsolla's brand-side commercial strategy.

• Establish and scale a repeatable sales motion for brand partnerships.

• Identify, prioritize, and close early lighthouse partnerships.

• Build relationships with brands, agencies, loyalty platforms, retailers, and financial services companies.

• Create scalable partnership frameworks that can grow into a global business.

• Serve as Xsolla's commercial leader for non-gaming and non-performance marketing demand partnerships.

• Build relationships across brand marketing, media, CRM, loyalty, growth, and innovation teams.

• Develop partnerships that drive value across Xsolla's advertising, rewards, identity, and commerce ecosystem.

• Establish Xsolla as a strategic platform for brands seeking meaningful engagement with gaming audiences.

• Act as the voice of the market for products including:

  • Xsolla Ads

  • Xsolla Rewards

  • Xsolla ID

  • Xsolla Backpack

  • Xsolla Choice

  • Future audience, loyalty, and advertising products

• Gather customer feedback and influence product roadmaps.

• Help define packaging, positioning, pricing, and commercial models.

• Partner with Product and Marketing teams to bring new solutions from concept to market.

• Identify opportunities for:

  • Sponsored rewards

  • Brand-funded offers

  • Loyalty integrations

  • Audience targeting solutions

  • Identity-powered marketing products

  • Commerce and retail partnerships

• Build business cases and commercial frameworks for new products and services.

• Partner with Product, Data, and Marketing teams to define measurement frameworks for brand partners.

• Develop brand lift, incrementality, attribution, engagement, and conversion methodologies that demonstrate partner value.

• Help shape how Xsolla measures and communicates success for emerging brand-focused products.

• Partner closely with:

  • Global Business Development

  • Product Management

  • Marketing

  • Ads

  • Rewards

  • Identity

  • Commerce

  • Executive Leadership

• Support strategic customer conversations and executive-level business development initiatives.

• 8+ years of experience in business development, partnerships, advertising sales, brand partnerships, retail media, commerce partnerships, or related commercial leadership roles.

• Proven experience selling to Fortune 1000 brands, agencies, loyalty programs, retail media networks, or consumer marketing organizations.

• Demonstrated success building a new business line, category, market, or commercial function from 0→1.

• Track record of structuring and closing complex strategic partnerships.

• Strong understanding of digital advertising, loyalty, identity, commerce, audience targeting, and measurement ecosystems.

• Experience bringing emerging products to market and influencing product strategy.

• Deep understanding of attribution, incrementality, brand lift, and marketing effectiveness measurement.

• Exceptional communication, negotiation, and executive presentation skills.

• Ability to operate independently in highly entrepreneurial and ambiguous environments.

• Existing senior relationships across major brands, agencies, loyalty platforms, retail media networks, or consumer technology companies.

• Experience working within gaming, adtech, martech, fintech, loyalty, retail media, or commerce technology.

• Experience launching new advertising, loyalty, audience, or identity products.

• Familiarity with first-party data, customer identity, rewards, and personalization platforms.

• Experience building and scaling commercial teams and partnership organizations.

 

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• Establish Xsolla's first dedicated brand partnership pipeline.

• Secure flagship brand, agency, and loyalty partnerships.

• Create repeatable positioning and commercial packaging for Xsolla's consumer-facing products.

• Influence the roadmap of next-generation advertising, identity, rewards, and commerce offerings.

• Develop measurable attribution and brand effectiveness frameworks for partners.

• Build the foundation for a scalable brand-side revenue organization.

 

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Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law. We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.

For the Demand Account Manager, we will conduct a background check that may include the following: 

• Criminal history check

• Employment verification

• Education verification

The background check is relevant to this position because of the following role responsibilities:

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  Working with vulnerable populations

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  Handling sensitive financial information/managing budgets/accessing funds

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  Accessing confidential company data

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  Ensuring compliance with regulatory requirements

Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact careers@xsolla.com.

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