Marketing Communications Manager, APAC

Plan and execute content campaigns tailored to the characteristics and needs of each market - Korea, Australia, and Southeast Asia

Align campaign messaging and channel strategy with regional priorities and business goals

Partner with local BD teams to ensure campaigns are connected to real sales activities

Plan and produce content suited to a B2B environment, designing content around the customer journey and purchase decision-making process

Identify content topics that resonate in each local market (partner success stories, industry issues, etc.)

Plan and write local content for blogs, newsletters, sales collateral, and other channels

Write localized copy within the scope of the brand guidelines established by global HQ (tone of voice, visual identity, etc.)

Translate and localize global content provided by HQ (product brochures, website/blog content, press releases, etc.) into Korean (and other regional languages as needed)

Synchronize the global content calendar with local distribution schedules and coordinate regional distribution priorities

Manage content calendars and publishing for each region

Monitor content performance data by region and share insights for continuous improvement

Communicate with media outlets and PR agencies across the APAC region

Collect and organize press clippings; track and report on media coverage

Localize global press releases to fit the language and market context of each region

Plan APAC-specific featured articles and manage media placement (including event highlights, interviews, etc.)

Brief and manage local PR agencies, and review deliverables and evaluate performance