Product Marketing Director

We're looking for a Product Marketing Director to lead go-to-market strategy for one of Yext's product pillars. This is a high-impact role at the intersection of Product, Marketing, Sales, and Customer Success – responsible for driving awareness, adoption, and revenue for a critical part of our platform.

We're seeking a commercially savvy, data-driven storyteller who can translate market insights into roadmap priorities and turn product innovation into customer value and commercial conversations. You'll own customer, competitive, and market insights for your product area, and drive the positioning, messaging, pricing, and enablement behind every new go-to-market motion. 

• Define and execute GTM strategy for a set of Yext products – shaping positioning, narratives, launch plans, and growth initiatives.
• Own positioning, messaging, pricing, and enablement for all new GTM motions, from early concept through launch.
• Lead product launches end to end, making sure internal readiness and external execution are both high-impact.
• Partner with Demand Generation and Field Marketing to develop integrated campaigns that build awareness, drive pipeline, and support customer expansion.

• Craft differentiated, value-based messaging frameworks that resonate across buyer personas – from CMOs to channel managers to local operators.
• Translate technical capabilities into clear, compelling business outcomes that align with customers' visibility and engagement goals, and into the commercial conversations Sales has every day.
• Shape pricing and packaging recommendations that reflect market positioning and customer willingness to pay.
• Keep product narratives consistent and competitive across all touchpoints.

• Own customer, competitive, and market insights for your product area – synthesizing customer feedback, market signals, and usage data into a clear point of view.
• Translate those insights directly into roadmap priorities, working closely with Product to influence what gets built next.
• Conduct market and competitive research to identify opportunities for differentiation and innovation.
• Support customer advocacy through compelling case studies, proof points, and success stories.

• Develop enablement content and programs that improve field confidence, messaging consistency, and win rates.
• Deliver training and tools that help Sales, CS, and Channel teams position and sell your product with commercial confidence.
• Collaborate with reseller and agency partners to accelerate indirect channel growth.

• Partner closely with Product and Engineering to influence roadmap priorities and shape product development with market insights.
• Collaborate with Customer Success and Support so customer feedback flows directly into GTM strategy.
• Play a leadership role in raising the bar across the Product Marketing team – contributing frameworks, best practices, and a culture of excellence.

• 12+ years of B2B SaaS product marketing experience, ideally in martech.
• A commercially savvy operator who can connect market insight to roadmap decisions and connect product capability to revenue.
• Proven ability to bring products to market and drive adoption in fast-paced, competitive environments.
• Exceptional storytelling and communication skills, with the ability to turn data into compelling narratives for diverse audiences.
• Experience shaping pricing, packaging, or GTM motions for new products or segments.
• Strong cross-functional collaboration experience across Product, Sales, Marketing, and Customer Success.
• Analytical mindset with the ability to turn data into strategy.
• Experience building sales enablement materials and driving GTM success across both direct and indirect channels.
• Self-starter with a high ownership mentality and a bias toward action.

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