Lifecycle & Product Marketeer

Netherlands·Bredamid

OtherProduct Marketer

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Quick Summary

Key Responsibilities

Develop, execute, manage and optimise strategy for lifecycle marketing campaigns across email, push notifications, and in-app messaging using Braze and Hubspot; Own and improve onboarding, activation,

Technical Tools

OtherProduct Marketer

At YoungOnes, we are redefining how work gets done. As a fast-growing digital marketplace, we connect workers with clients in real time. We are on a mission to make work as flexible and engaging as possible.

Responsibilities

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Develop, execute, manage and optimise strategy for lifecycle marketing campaigns across email, push notifications, and in-app messaging using Braze and Hubspot;

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Own and improve onboarding, activation, and retention journeys for both B2C (freelancers) and B2B (clients); Both sides of the funnel.
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Analyse user behaviour and CRM data to identify drop-offs, opportunities, and optimisation points across the customer lifecycle.
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Translate insights into effective product and marketing initiatives that improve feature adoption and user experience;
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Support the launch and adoption of new product features in collaboration with Product, BI, and Marketing teams;
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Align with the Sales journey in HubSpot to ensure a seamless handoff from lead to lifecycle post-registration;
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Drive sufficient quality reactions for high-volume gig postings with commercial teams;
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Set up, test, and optimise automated workflows and lifecycle programs to maximise long-term customer value;
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Act as a CRM and lifecycle marketing specialist within the marketing team, contributing to experimentation and continuous improvement;
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Responsible ROI and the strategic roadmap with external tech suppliers (f.e. Braze, HubSpot);
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Gives guidance and/or is sparring partner for the Lifecycle Marketeer;
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Identify market trends and translate them into opportunities, proactively sharing recommendations with relevant teams.

Requirements

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Bachelor or Master level, preferably in Marketing, Communication, Business, or a related field;

At least 5 years of relevant experience in lifecycle marketing, marketing automation, or growth marketing;
Advanced proficiency with MarTech, analytics, and automation platforms. Specifically Braze, HubSpot, Amplitude, and Rudderstack;
Experience with email marketing, push notifications, lifecycle journeys, and automated workflows;
Fluent in English, knowledge in Dutch is a plus;
Analytical mindset with the ability to translate data into actionable insights;

A collaborative mindset with strong communication skills, able to adapt your approach and messaging to different audiences across marketing, sales, and product teams.

What We Offer

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✓Salary ranging from €5.000 to €6.800 gross, depending on experience, based on a full-time workweek;

✓25 vacation days, 6.5 ADV days and 1 additional holiday per calendar year, based on a 40-hour workweek;

✓8% vacation pay, a pension plan, and (if you live more than 10 km from the office) a travel allowance;

✓We prioritize mental well-being in collaboration with our partner OpenUp;

✓Great perks such as: a yearly fitness budget, a freshly prepared healthy lunch every day, snacks, biweekly afternoon drinks, XL borrels every three months, sport tournaments, and much more.