Senior Manager, Brand Marketing - Provider

You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked.  

We’re here to give power to the patient. 

For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more.

Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from seeking to getting. We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking.

Fixing healthcare starts with fixing access to it. And we're still just getting started.

Zocdoc’s Senior Manager, Brand Marketing for Provider is the steward of the Zocdoc brand for provider and business audiences. Their mission is to grow awareness, affinity, and trust among the doctors and practices who power Zocdoc, ensuring they see Zocdoc as an essential, valued, trusted partner in their growth and success.

This role sits at the intersection of brand strategy, reputation, and creative execution. The Senior Manager will shape how Zocdoc shows up to providers across channels, lead the development and execution of campaigns and programs that strengthen our brand and enhance our reputation, and own the foundational brand systems that ensure our message is consistent, compelling, and human.

They’ll partner closely with Provider Acquisition, Product Marketing, Content Marketing, Creative, Legal, Service / T&S, Sales, and Communications to create moments and programs that strengthen provider perception and loyalty, helping Zocdoc’s brand and business grow in tandem.

This role is central to shaping how providers perceive and engage with Zocdoc. You’ll help ensure our brand reflects the humanity of healthcare and the value of Zocdoc’s partnership through storytelling, creative campaigns, and community engagement that strengthen our reputation and drive affinity. Your work will make Zocdoc not just a platform that providers use, but a brand they love, believe in and want to be a part of. 

• Lead Zocdoc’s provider brand strategy, building awareness, affinity, trust, and preference among current and prospective providers
• Develop and implement provider marketing programs, including integrated campaigns, partnerships, and thought-leadership opportunities, that strengthen our reputation and deepen connection with providers
• Develop and execute creative campaigns that elevate the Zocdoc provider brand across channels
• Own and evolve Zocdoc’s foundational brand systems, including brand health tracking and analysis
• Manage online reputation and community engagement for provider and business audiences, including how Zocdoc participates in conversations about healthcare innovation, practice growth, patient experience, and Zocdoc product experience and value
• Define and drive our provider advocate program, leveraging our greatest champions as advocates
• Collaborate cross-functionally with Patient Brand, Provider Acquisition, Product Marketing, Content Marketing, Creative, and Legal to ensure campaigns, messaging, and creative are aligned, accurate, and compliant
• Empower internal and external partners to be stewards of the Zocdoc brand, driving consistency and excellence across all provider-facing touchpoints and materials

• A strategic marketer who can connect brand efforts to business goals
• A creative thinker who brings distinctive ideas, programs, and strategies to the table
• A cross-functional leader who can translate ideas into integrated, full-funnel campaigns
• A results-oriented maker who likes to get hands-on, writing briefs, doing the work, bringing ideas to life that move the needle
• Analytical, using data and insights to measure and continually improve brand performance

• 8-10 years of experience leading brand marketing for world-class tech brands. Marketplace experience where the supply side is a professional industry is a plus
• Proven track record in creative strategy, and integrated campaign development for professional audiences
• Experience building or evolving brand frameworks and measuring brand health; connecting programs back to the business
• Experience developing and executing an organic social strategy and online community engagement for professional audiences