Product Marketing Manager

The Product Marketing Manager will help build Aureus’ product positioning, messaging, and go-to-market execution. This role will be responsible for improving parent understanding, increasing production adoption, and lifting trial-to-enrol conversion across markets. This is a senior IC role in the marketing team, and cross-functional partnership with Product, Pricing, and Centre execution.

What You’ll Do

• Product Positioning & Narrative

• Define customer segments, parent insights, and value propositions for core and premium offerings.

• Build clear, differentiated product narratives that directly improve acquisition and conversion.

• Translate complex offerings (teacher tiers, premier centres, progress packages, certifications, add-ons) into simple, parent-ready messaging.

• Pricing, Packaging & GTM

• Partner with Product and Finance on pricing and packaging: tiering, upsell paths, and retention mechanics.

• Lead GTM execution for launches, pricing changes, and new product experiences.

• Align marketing, acquisition, and centre teams around one consistent product story.

• Enable centres with clear scripts, objection handling, and value articulation.

• Localise positioning, messaging, and pricing logic for new markets.

• Performance & Optimisation

• Analyse funnel performance, trial behaviour, and parent decision signals.

• Identify adoption and conversion blockers and drive improvements cross-functionally.

• Continuously refine messaging based on data, feedback, and in-market performance.

Key KPIs

• Trial-to-enrol conversion uplift

• Adoption of premium tiers, add-ons, and certifications.

• Parent clarity and confidence (quantitative and qualitative).

• Consistency of product messaging across marketing and centres.

What We’re Looking For

• Experience

• 6–10 years in product marketing, GTM, pricing/packaging, or commercial strategy.

• Experience in education, subscription, retail, or consumer services.

• Proven ability to build product narratives that change customer behaviour.

• Strong cross-functional influence without formal authority.

• Skills & Traits

• Strong PMM fundamentals: segmentation, positioning, messaging, competitive analysis.

• Commercially sharp with sound pricing intuition.

• Clear, persuasive communicator - internally and externally.

• Comfortable simplifying complex mechanics into benefit-led messaging.

• Analytical, structured, and outcome-oriented.

• High ownership, low ego, strong execution discipline.

• Thrives in fast-paced, ambiguous, high-growth environments.